Our social fundraiser last year was so successful that we’re repeating it this year. Help Matrix Group raise money for DC area charities by participating in our social media campaign. We’re starting with a pot of $1,000. We’re adding $10 for every new “like” on our Facebook page and every new subscriber to our YouTube […]
Even though Matrix Group has had a YouTube account for years now, we weren’t doing much with it. Well this past week, we finally, fully integrated this platform into our overall marketing and social media strategy by launching a new series called The Matrix Minute. Why so late to the YouTube game? As I’ve explained […]
Last week, I had the pleasure of being a speaker at the Benefits Communications Conference of the International Foundation of Employee Benefit Funds. During the closing session, one of the attendees asked me which social networks I thought were going to survive into the future. The dialogue went something like this: Me (Joanna): I can’t predict […]
There are more and more iPads are popping up at the office. Three of us have kids who are addicted to Godfinger. Me? I love surfing on the couch and playing games like Rush Hour and TanZen. Despite the popularity of the iPad at work, I’ve been reading a lot of critical articles and blog […]
It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers for print publications continue to spiral downwards, and research shows that most users avoid anything that looks like a banner ad on a Web page. Ugh, […]