May 1119
The Ironworker Management Progressive Action Cooperative Trust (IMPACT), a labor management partnership between signatory contractors and Ironworkers, serves as a forum for both groups to address mutual concerns and encourage balanced solutions. The organization also has 11 regional advisory boards in the United States and Canada that support IMPACT’s mission and work to expand job opportunities in both countries.
IMPACT wanted to use its website to better promote its resources, events and other services on its website, and encourage members to take advantage of these benefits. It also wanted to enhance its brand and position itself as a leading industry voice.
Matrix Group:
- Designed a navigation structure with a strong understanding of members’ needs. The new navigation makes it easy to access information about meetings, publications, grants, marketing and certification.
- Developed a design that is beautiful, elegant and showcases IMPACT’s values of openness and collaboration.
- Implemented MatrixMaxx, Matrix Group’s Association Management Software (AMS) to tie IMPACT’s public website to its member database. Now, IMPACT staff can easily manage information about their members, create and manage and meeting registrations and develop targeted mailing lists. Members can now manage their profiles, register for meetings and sign-up for mailing lists.
- Created an online membership directory that is powered directly by the member database. Visitors can search for contractors, local unions and district councils.
- Implemented the Expression Engine content management system to make it easy for staff to manage all aspects of the website without having any knowledge of html.
Visit the Ironworker Management Progressive Action Cooperative Trust Website.
May 1119
The Hormone Foundation is the public education affiliate of The Endocrine Society, and the leading educational resource for the public and health care professionals on the prevention, treatment and cure of hormone-related conditions.
The website offers materials, programs and alerts on everything from thyroid disease to diabetes and cardiovascular and metabolic disorders. So when an opportunity arose to make information online more accessible to all audiences, The Hormone Foundation reached out to web partner, Matrix Group, to make its vision a reality.
Matrix Group:
- Re-organized the home page to include a branding area to educate visitors about the mission and activities of The Foundation, and a section that features the most popular resources on the website.
- Refreshed the site’s current look and feel by softening the organization’s color palette to include warmer colors and updating the font.
- Implemented the new design in the Foundation’s content management system (CommonSpot).
Visit The Hormone Foundation Website.
May 1119
The primary purpose of the Special Interest Group of IIAS Standards (SIGIS) is to develop voluntary standards to help non-healthcare retailers meet the required IIAS standards and to make it easier for customers to purchase prescriptions and other eligible over the counter products using their Flexible Spending Accounts (FSA) or Health Reimbursement Accounts (HRA).
SIGIS serves as the industry’s voice to the IRS and as a valuable resource for both members and consumers. Thus, they needed their website to showcase their overall goals and communicate the organization’s current position and address the needs of both members and consumers.
Matrix Group:
- Created a warm, friendly site design that communicates SIGIS’s position as an organization that makes it easier for consumers to use their FSA and HSA cards at local pharmacies, supermarkets and other locations.
- Implemented the Sitefinity content management system to allow staff to update the website without the knowledge of HTML, keeping the site’s information fresh and up to date.
- Created a user-friendly navigation based on the motivations, behaviors and needs of SIGIS’s target audiences.
Visit the SIGIS Website.
May 1119
The Conquer Cancer Foundation (CCF) of the American Society of Clinical Oncology (ASCO), a nonprofit organization dedicated to creating a world free from the fear of cancer by funding breakthrough research, sharing knowledge with physicians and patients worldwide, and supporting initiatives to ensure that all people have access to high-quality cancer care.
Matrix Group included:
- Warm colors and images geared toward the public and that demonstrate empowerment. Less text and increased imagery were used to communicate the Foundation’s core messages.
- A user-friendly navigation that is simple, straightforward and based on the site’s three main areas: who the organization is; what they do; and how to get involved.
- Brand consistency between the Foundation’s website and its affiliate organization, the American Society of Clinical Oncology (ASCO.org).
Visit the Conquer Cancer Foundation Website.
Feb 1111
Matrix Group partner, Grocery Manufacturers Association (GMA) is the leading voice for food, beverage and consumer product companies and serves many audiences in communicating the interests, research and publications developed by staff and also helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation. GMA partnered with Matrix Group and Rational 360 on a website redesign and implementation. Rational 360 created the information architecture and design, while Matrix Group implemented a new content management system and integrated the website with GMA’s membership database.
Matrix Group and Rational 360 work features:
- News and information organized by topic, including Product Safety, Health & Nutrition and Preserving the Environment.
- A unified member experience for members who previously had to use multiple passwords to access content on two websites (GMA merged with another organization several years ago), and multiple, separate e-commerce applications. Today, visitors use one username and password to access ALL resources and members seamlessly gain access to protected content and discounts.
- Complete integration with GMA’s back office. Member profiles are changed instantly, purchased are processed in real-time, and all registrations are automatically saved to GMA’s association management software, MatrixMaxx.
Visit the Grocery Manufacturers Association Website.
Feb 1110
Matrix Group has been a long time partner of the world’s oldest and largest nonprofit membership organization of police leaders, the International Association of Chiefs of Police (IACP) who decided to launch an online clearinghouse of information and free resources to help members develop or enhance their agencies’ use of social media and integrate the tools into their daily operations. To create this online resource center, IACP turned to Matrix Group. Matrix Group collaborated with IACP staff on a new website, using the agency’s user-focused methodology to develop and implement the strategy around the website.
Matrix Group:
- Developed a user-friendly navigation with a clear understanding of the users’ motivations and behaviors. Matrix Group considered all types of users for this website, from beginners to more experienced users. The topic-based navigation directs visitors clearly to specific areas of the website based on their needs.
- Created and integrated an online directory of law enforcement agencies that use social media, including the URLs of agencies’ social media pages and blogs. This directory not only showcases the work that the various agencies are doing, but it also helps members develop their own social networking strategies, policies, etc. Members can now browse or search the directory, and view other agencies Facebook pages, Twitter profiles, blogs, etc.
- Created a catalog of resources, templates, case studies related to law enforcement use of social media. The new website is a “one stop shop” where chiefs and officers can find examples of social networking policies and strategies, download guides and fact sheets on how to create profiles on social networking sites, and read case studies about how other agencies are including social networking in their work.
View the International Association of Chiefs of Police – Social Media Website.
Feb 1108
Matrix Group recently worked with the Sheet Metal Workers – National Pension Fund (SMWNPF) on their website, which provides pension fund participants with information about the Fund, plan of benefits, financial information, forms, contact information, and frequently asked questions about the Fund. Matrix Group worked closely with SMWNPF staff to design a “user-centered website” that now speaks clearly to SMWNPF’s target audiences of employers, retirees, participants, trustees, SMWNPF staff and business managers of local union affiliates.
Matrix Group:
- Developed a robust navigation that helps visitors navigate to specific sections based on their needs. Visitors can navigate by audience, topic or most frequently requested information.
- Created a design that is friendly, professional but not slick, accurately echoing the image of the Fund. The design includes prominent calls to action, e.g., Participant Sign in and Employer Sign in.
- Implemented a content management system that allows SMWNPF staff to update the entire site without knowing html skills.
- Supported the launch of the website by developing a postcard and video that showcase the new site.
View the Sheet Metal Workers – National Pension Fund Website.
Apr 1009
Matrix Group partnered with the Association of Small Foundations (ASF) to launch a redesigned Web site, www.smallfoundations.org which includes full integration with MatrixMaxx. ASF wanted to redesign their Web site to improve the design of the Web site and make information more easily accessible to key audiences. In addition, ASF wanted to integrate their site’s new design with an upgraded member database to make it easier for ASF staff to search, view, and update membership information.
Matrix Group:
- Created user profiles that helped in guiding the entire design and development process
- Developed a site design that showcases the benefits of being an ASF member, including educational programs and events, as well as other tools and publications to help small foundations be successful
- Implemented a content management system (CMS) that gives ASF staff full control over the entire site and supports a multi-leveled taxonomy
- Implemented MatrixMaxx, Matrix Group’s enterprise association management software for associations and professional societies.
Visit the new ASF Web site
Jan 1021
Matrix Group partnered with Campbell Wealth Management a leading financial advisor firm to launch a redesigned Web site. Matrix Group worked closely with Campbell and his team to create a Web site that strongly connected with his personal philosophy, “to build, manage and protect clients’ financial wealth through a superior level of service with one goal in mind—to enhance their quality of life.” Campbell’s philosophy and approach has been a critical component of the company’s marketing efforts, and was the basis for the Web site’s design.
Matrix Group:
- Included a user-friendly navigation that lets visitors know about Campbell Wealth Management’s financial services.
- Added interactive videos that provide information on financial strategies and best practices to building, managing and protecting financial assets.
- Valuable tools and forms to help visitors with their financial planning, including financial calculators to assess their current performances and outlook.
- Incorporated information on Campbell and his team, highlighting their accolades and expertise in the financial planning sector.
- Collaborated with Campbell Wealth to ensure that the site complied with regulatory standards.
Visit the New Campbell Wealth Management Web site!
Dec 0904
Matrix Group recently worked with Carnegie Endowment for International Peace to launch a bilingual Web site for the organization’s Middle East Center. To communicate with its multilingual audience, Carnegie needed to enhance its Web site to provide content in both Arabic and English.
Our work included:
- An enhanced Content Management System, allowing Center staff to post content in both Arabic and English
- Incorporation of a filter in the site search to allow visitors to search by language
- Web friendly display pages to account for right-to-left reading
Visit the Carnegie Middle East Center Web site
