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	<title>The MatriX Files &#187; Web site traffic</title>
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	<link>http://www.thematrixfiles.net</link>
	<description>a blog by Joanna Pineda, CEO, Matrix Group</description>
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		<title>What&#8217;s Behind Those Long URLs? Tracking Codes, Of Course!</title>
		<link>http://www.thematrixfiles.net/blog/whats-behind-those-long-urls-tracking-codes-of-course/</link>
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		<pubDate>Thu, 10 Jun 2010 04:02:28 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Web site traffic]]></category>

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		<description><![CDATA[Every day around 3pm, I get my afternoon update of The Washington Post via e-mail.  Each update contains a summary of about a dozen stories and links to the full story on the Post Web site.  Every time I get an update from Facebook about a message from a friend or a comment on one of my updates, I get a URL to click on.
Have you ever noticed how long these Web addresses are?  Ever wonder why these URL are so long?
The answer is simple: tracking codes. Tracking codes are strings of text added to the end of a URL that let you track the [...]]]></description>
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		<title>Where Did All My Traffic Go?</title>
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		<pubDate>Thu, 10 Jul 2008 22:11:50 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
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		<category><![CDATA[Web site traffic]]></category>

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		<description><![CDATA[In recent months, several clients reported declines in their Web site traffic.  &#8220;Where did all my traffic go?&#8221; they asked anxiously.  Turns out, the traffic is still there, but it&#8217;s dispersed and these clients have to look at usage reports from different sources to learn their true usage patterns and volume.
The number one reason for the seeming decline is splitting up Web traffic over multiple domains.  For example, many clients are moving to Web-based membership databases hosted by their providers.  Which means they now have usage at www.association.org and www2.association.org. Their Web traffic is now on two different servers, in different log files.  So, if [...]]]></description>
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