Jul 0810
Where Did All My Traffic Go?
In recent months, several clients reported declines in their Web site traffic. “Where did all my traffic go?” they asked anxiously. Turns out, the traffic is still there, but it’s dispersed and these clients have to look at usage reports from different sources to learn their true usage patterns and volume.
The number one reason for the seeming decline is splitting up Web traffic over multiple domains. For example, many clients are moving to Web-based membership databases hosted by their providers. Which means they now have usage at www.association.org and www2.association.org. Their Web traffic is now on two different servers, in different log files. So, if a lot of your functionality (e.g., member directory, events calendar, meeting registration, manage profile) moved to another server, your traffic on the main Web site could take a nosedive. The solution? Get usage reports from your providers, arrange to download log files and run reports yourself, or add Google analytics or Webtrends on Demand to your header files to get consolidated reports.
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