Even though Matrix Group has had a YouTube account for years now, we weren’t doing much with it. Well this past week, we finally, fully integrated this platform into our overall marketing and social media strategy by launching a new series called The Matrix Minute. Why so late to the YouTube game? As I’ve explained […]
There are more and more iPads are popping up at the office. Three of us have kids who are addicted to Godfinger. Me? I love surfing on the couch and playing games like Rush Hour and TanZen. Despite the popularity of the iPad at work, I’ve been reading a lot of critical articles and blog […]
It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers for print publications continue to spiral downwards, and research shows that most users avoid anything that looks like a banner ad on a Web page. Ugh, […]
The Washington DC area is expecting a huge snowstorm this weekend but I’m not worried. I have a fridge full of food and an endless supply of movies through my Apple TV and PS3. Over the past year, content on demand has matured a lot. I can now rent and purchase movies, many of them […]
I was trying to schedule a time for my new biz team to come to the office on Sunday to finish a proposal. We were trying to work around church services when Jeniece said, “don’t worry about me, I go online. My favorite church is in Atlanta.” Online? She attends church online? It turns out […]
High Definition (HD) is everywhere. The Blu-ray format has won the HD DVD war and I’m seeing a lot more Blu-ray movies at my local video store and retail stores. As I mentioned in a previous post, Apple TV and the PS3 now have HD videos on demand. Earlier this year, Microsoft released Silverlight, their answer […]
Over the past couple of weeks, my family and I had the opportunity to check out the video on demand services from Apple and Sony. We found the services to be easy to use and competitively priced, but there are still a few kinks to work out in the business models. Apple TV vs. Sony PS3 […]