How Can Your Organization Use Crowdsourcing To Increase Member and Customer Benefits?

My family went to New York for Spring Break. During the obligatory visit to the flagship FAO Schwarz store, my husband caved and bought our 8-​​​​year old a LEGO Minecraft kit. Don’t know about Minecraft? As far as I can tell, Minecraft is THE hot game for boys, who play it on computers, tablets and […]

Are You Ready to Ditch Your Paper Subscriptions?

More and more of my clients are making the decision to eliminate their print magazines and newsletters. They’re choosing digital versions of their publications over print to eliminate printing and mailing costs, achieve immediate delivery, and occasionally, create personalized versions based on customer preferences. All of this makes sense to me.  I get most of […]

The Future of Advertising

It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers for print publications continue to spiral downwards, and research shows that most users avoid anything that looks like a banner ad on a Web page. Ugh, […]

Fire Your Broker Web site Redesign

Matrix Group collaborated with author and certified financial planner Kelly Campbell to launch a redesigned Web site for Fire Your Broker. The redesign features Kelly’s book Fire Your Broker, a practical guide to help individuals take over their financial futures and find the right broker. Our work included: A new blog where Campbell addresses financial issues, and […]

Who’s Afraid of User-​​Generated Content?

From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-​​​​generated content (UGC) has changed the Web forever. I can’t imagine the Amazon shopping experience without comments and ratings from other moms, the posts from the 500 or so people I follow on Twitter could keep me occupied […]