My family went to New York for Spring Break. During the obligatory visit to the flagship FAO Schwarz store, my husband caved and bought our 8-year old a LEGO Minecraft kit. Don’t know about Minecraft? As far as I can tell, Minecraft is THE hot game for boys, who play it on computers, tablets and […]
More and more of my clients are making the decision to eliminate their print magazines and newsletters. They’re choosing digital versions of their publications over print to eliminate printing and mailing costs, achieve immediate delivery, and occasionally, create personalized versions based on customer preferences. All of this makes sense to me. I get most of […]
There are more and more iPads are popping up at the office. Three of us have kids who are addicted to Godfinger. Me? I love surfing on the couch and playing games like Rush Hour and TanZen. Despite the popularity of the iPad at work, I’ve been reading a lot of critical articles and blog […]
It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers for print publications continue to spiral downwards, and research shows that most users avoid anything that looks like a banner ad on a Web page. Ugh, […]
Matrix Group collaborated with author and certified financial planner Kelly Campbell to launch a redesigned Web site for Fire Your Broker. The redesign features Kelly’s book Fire Your Broker, a practical guide to help individuals take over their financial futures and find the right broker. Our work included: A new blog where Campbell addresses financial issues, and […]
From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can’t imagine the Amazon shopping experience without comments and ratings from other moms, the posts from the 500 or so people I follow on Twitter could keep me occupied […]
We did it! We launched a microsite for the Matrix Group 10th anniversary! It took us several months and a whole lot of research, but we did it. Why create a site for the occasion? 10 years feels like a real milestone to us, especially to me. Like I say in my “Where We’re Going” letter, […]
I just got back from a week in Mexico. Despite the dire warnings from the national media, my family attended a wedding and vacationed in Playa del Carmen on the Riviera Maya. Were we nuts to travel to Mexico, home of the dreaded H1N1virus? If you read The Washington Post, you’ll think we were insane […]
Have you visited a Web site recently that had a list of topics and some topics were in a larger font or in a different color? That’s called a tag cloud and I love them. But what exactly are they? Wikipedia says that a tag cloud is a visual depiction of the tags (topics) on a […]
Many of my friends and family ask me, “what’s your favorite site?” Recently, my answer has been “Twitter and StumbleUpon.” I love these sites, I keep them open all day long in my browser, and I tell everyone about them. I can give you all kinds of reasons why I love Twitter. It’s terrific for knowing […]