Who’s Afraid of User-​​Generated Content?

From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-​​​​generated content (UGC) has changed the Web forever. I can’t imagine the Amazon shopping experience without comments and ratings from other moms, the posts from the 500 or so people I follow on Twitter could keep me occupied […]

Will Social Networks Trump Traditional Networks In The Future?

One of the people I’m following on Twitter (who shall remain nameless) recently commented: “Prefer getting updates from my friends via Twitter. Much more efficient and I don’t need to see them.”  Hmmm.… I don’t know about you, but even though I love Twitter, Facebook, LinkedIn, yada, yada, I still really like getting together with […]

How I Became a Cool Kid and Why It’s All About the Platform

What do the iPhone, Facebook, Twitter and Google have in common?  They have great platforms that have contributed greatly to their success!  What’s a platform and why does it matter? Wikipedia defines a platform as “a place to launch software. It is an agreement that the platform provider gave to the software developer that logic code […]

Time Management and Social Networking: How to NOT make social networking a huge time suck

Over the past couple of weeks, I’ve met with clients about their social networking (SN) strategy. A common refrain is this: “Social networking takes too much time. I don’t have extra time in the day. And I don’t want my staff wasting huge amounts of time on social networking.” There’s no question that we can […]