Every week, I check out the usage reports for the Matrix Group Web site and blog. I also look closely at the analytics reports from Facebook for our Facebook fan page. In the last year, traffic on this blog has overtaken the traffic on the public Web site. And as we increase the number of […]
Guest blog post by Jill Foster Since joining CitizenEffect’s Gulf fact-finding mission trip last month (also called the #CitizenGulf project), it’s been a non-stop learning curve on my end, plus tough emotional processing. The social media factor and the #CitizenGulf fact-finding trip CitizenEffect, a nonprofit that helps anyone online be a citizen philanthropist, formed the social […]
Last week, I had the pleasure of being a speaker at the Benefits Communications Conference of the International Foundation of Employee Benefit Funds. During the closing session, one of the attendees asked me which social networks I thought were going to survive into the future. The dialogue went something like this: Me (Joanna): I can’t predict […]
In my quest to try out new social networks, I signed up for FourSquare last year. I didn’t start using the service until a couple of months ago, when I get my new Palm Pre and I felt ready to dive into another social network. FourSquare is a location-based social network. The idea is that […]
On December 9, Facebook rolled out new privacy options to its 350 million users. When I logged onto Facebook that Wednesday, I was greeted by a message that asked me to review the new privacy policy and review my privacy settings. Facebook Founder Mark Zuckerberg blogged about the new changes, which were greeted with raised […]
I’m following over 700 people on Twitter so I’ve looked at a lot of Twitter pages. Yes, I look at pages and tweets closely before making a decision to follow someone. Some profiles are pretty sparse, while others are fairly elaborate. What’s the saying? “You only have a few seconds to make a first impression.” […]
I was talking to one of the Cat Herders (Project Manager) at Matrix Group today. She said she was trimming her Facebook friend list and unfriending some people. Unfriending. It sounds so… ummmm… unfriendly. Facebook says that the average user has 130 friends but I know people who have hundreds, even thousands of friends. 500 […]
During a recent interview, the candidate asked me if Matrix Group still uses e-mail to promote its services and events. Curious, I asked her why she asked that question. She replied that she thought e-mail was obsolete, that all marketing is moving to the social Web. My first reaction was “no way, you’re crazy, e-mail […]
I was at a conference recently where one of the attendees mentioned that although she’s on Twitter, she doesn’t understand half of what’s being said. “What’s a DM?,” she said. “And what’s the difference between RT and via?” Twitter is deceptively simple. You get 140 characters to speak your mind or share some news. In some […]
Clients often ask me how to add social media to their marketing and communication initiatives. Rather than viewing social media as a separate program, I recommend adding social media to existing marketing activities. In addition, I recommend against blasting the same message across the different platforms. Instead, I urge clients to create a layered approach […]