Remember The Truman Show, released in 1998? Truman Burbank thought he was an ordinary guy, but in reality, his whole life was one big reality show. It was a great story but a ridiculous premise. In 2003, MySpace was launched. All of a sudden, teenagers had a way to create personal web pages to share […]
I love the Olympics. During the two weeks that they’re on, I’m up way too late and I spend too much time checking results during the day. I never miss opening and closing ceremonies and watching the swimmers and gymnasts just makes my day. Which is why I’m so happy that NBC and the IOC created […]
A friend asked me recently if I’m on Pinterest, the hot, new social network where users “pin” products, places and articles they like to Pinterest and explore the feeds from their friends. Confession: I’m on Pinterest and I have pinned exactly one thing as of this evening: a beautiful photo of Angkor War in Cambodia. BTW, […]
On Monday, Google opened up Google+ and allowed companies and brands to create corporate pages. Previously, only individuals could create Google+ profiles (believe me, we tried to create a corporate page and were thwarted by Google!). If you haven’t done it already, I encourage you to create a page for your organization, company, brand or initiative […]
According to a study by ShareThis, the social sharing widget that you see on many websites, Facebook accounts for 38% of sharing traffic on the web. And that’s just the percent of people who click through. If you add links shared but not clicked, the number goes up to a whopping 56%. Which means that […]
Some of you know that I’m a prolific social bookmarker. I use a social bookmarking site called Delicious to store and organize my Web bookmarks. I don’t use the bookmarking function in my Web browser because I use too many devices every day: my Sony laptop when I’m at work, my Apple laptop when I’m […]
It’s been forever since Facebook changed it stream to be divided between Top New and Most Recent and many folks are still scratching their heads wondering what’s what. Here’s why you want your updates to be in your friends’ and followers’ Top News streams. According to Facebook, “Top News shows popular stories from your favorite friends […]
I did it! I finally became a Mayor on Foursquare! Foursquare is a location-based social network that lets users “check in” to a place they’re visiting, tell friends where they are, and track the history of where they’ve been and who they’ve been there with. Typically, users check in from restaurants, clubs, bars, museums and […]
Last year, Matrix Group decided not to send out printed holiday cards. Instead, we sent an e-card and donated the money we would have spent on printing and mailing and donated it to several local charities. This year, we’re doing something similar, but with a social media twist. We’re taking the money we’re saving by not […]
I was researching an organization last week and visited their website, blog and social media pages. The website was nicely designed, easy to navigate, and had good information. The blog was terrific and I quickly subscribed to the RSS feed. When I got to the organization’s social media pages, I was sorely disappointed. Their Twitter […]