The Personalized, Social Web or Why Your Organization Needs a Social Sharing Strategy

SEO (search engine optimization) changed forever when Google integrated Google+ into its Google search results a few weeks ago. Basically, Google is now personalizing (to a much greater degree than before) its search results, based on the links and +1 recommendations of people in your Google+ network. Check out the example below. I did a […]

DecisionPath Consulting Website Redesign

DecisonPath, a business intelligence consultancy, called on Matrix Group for the redesign of its website, which needed to better communicate the company’s capabilities and experience. More importantly, DecisionPath’s staff wanted the website to serve as the company’s primary marketing vehicle and lead generation tool. SEO and usability were critical components of the website’s design and content. Matrix […]