Looking Back on 15 Years in Business

A couple weeks ago, I got to host a big party to celebrate Matrix Group’s 15th anniversary. A couple hundred staff, clients, former staff, friends and partners showed up and enjoyed great music, awesome food, a chance to say hello to their favorite Matrix Group staff, and even hear my Top 15 Moments in Matrix […]

Tips For Keeping Your Office Open During a Snowstorm

Last Wednesday afternoon, with not one snowflake on the ground, schools and local jurisdictions were announcing closures in advance of Thursday’s monster snowstorm. In the past, I would gotten up early the day of the storm to make the call re: keeping the office open or following the federal government’s lead and close the office. […]

When It Comes to Company Culture, Sometimes CEOs Should Just Get Out of the Way

A candidate for one of our jobs recently commented that he loved the company culture at Matrix Group. To be honest, I was initially suspicious. What could he possibly glean about our company culture through one interview and one tour of the office? But I was also curious since recruiting top talent is an imperative […]

Why Matrix Group Brought Back Its Email Newsletter

A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other organizations were dropping their email newsletters. The marketing staff was spread thin, so killing the Matrix Missive seemed like the right thing to do. We […]

JP Rule #10: Never Deliver Bad News Via E-​​mail or IM. Never.

Just as our moms and Miss Manners tell us to never to break up with someone via email or Facebook, I tell my Project Managers to never, ever deliver bad news to clients or staff via e-​​​​mail or instant messenger (IM). Delivering bad news via email or IM is just plain bad business so why […]

Making Our Webinars More Social

Matrix Group hosts two webinar series each year, one in the Spring and one in the Fall. Topics for this season’s series are Google Analytics, Integrating your CMS with your AMS (association management system), Advanced Twitter and Creating Content-​​​​Rich Mash-​​​​up Pages. Here’s the issue: although our webinars are pretty well attended and clients tell us […]