Answer Customer Questions On Your Website and Reap the SEO Benefits

A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers and potential customers have thousands of questions about your product and industry. Answer those questions through your website and blog! Here are some key takeaways from […]

How Can Your Organization Use Crowdsourcing To Increase Member and Customer Benefits?

My family went to New York for Spring Break. During the obligatory visit to the flagship FAO Schwarz store, my husband caved and bought our 8-​​​​year old a LEGO Minecraft kit. Don’t know about Minecraft? As far as I can tell, Minecraft is THE hot game for boys, who play it on computers, tablets and […]

Is Blogging Passe?

During the Fall and Winter, I meet with many clients to help them formulate their web plans and budgets for the following year. During many of these meetings, I suggested to clients that they consider a leadership blog to raise awareness of their industry’s issues, make leadership more accessible and approachable, and showcase their thought […]

Are the App Stores Devaluing Your Organization’s Products?

My favorite handwriting curriculum company (Handwriting Without Tears) just released an app through the iTunes store. It’s called Wet Dry Try and it helps kids practice writing their upper case letters and numbers. The app is great. It responds nicely, it’s got a nice reward system and it teaches really great habits. The app costs $4.99. […]

Why Matrix Group Brought Back Its Email Newsletter

A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other organizations were dropping their email newsletters. The marketing staff was spread thin, so killing the Matrix Missive seemed like the right thing to do. We […]