Posts Tagged ‘LinkedIn’

Sep 0929

Integrating Traditional Marketing with Social Media

Grow Smart Business logoI had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions.  Our topic was “Integrating Traditional Marketing with Social Media.”  Despite being the last panel of the day (we started around 4:20pm), I estimated that over 80% of the conference attendees attended the panel.  And by the number of questions raised, this is a hot topic for sure.

You can read a nice recap of the panel on the Solutions are Power blog, but here were my take-aways: Read the rest of this entry

Aug 0927

Netiquette for The Boss While on Twitter, Facebook, and Other Social Networks

Book of EtiquetteI was on LinkedIn yesterday and the LinkedIn search engine helpfully recommended a couple of people for me to add to my network.  The list included a couple of people who currently work at Matrix Group.  While it’s every CEO’s dream to have a large network, I did not invite the staff to get linked up.  Why?  Because I think that for bosses, managers,and CEOs, there are unwritten rules of netiquette. Here are some of the rules I abide by when using Twitter, Facebook, LinkedIn and other social networks.

  • Except for a few direct reports, I don’t invite staff to be my friend or get linked up. I imagine that some staff would view an invitation from me as wanting to know too much about them; at the very least, it could be awkward if they don’t want to get linked up and they have to turn down a request from their boss.
  • I do accept invitations from staff to be my friend or get linked up. If they’re staff, they’re part of my extended family.
  • I don’t accept an invitation to get connected unless I actually know the person. Even on LinkedIn.  Random strangers are NOT going to get access to my network just because they want to link to me.
  • I do ask staff to follow this blog because I’m communicating with their clients through the blog and it’s always good for staff to know what the boss is broadcasting. :-)
  • I do ask staff to follow or fan the company’s pages on the social networking platforms.  I’m not asking for them to friend me, but I am asking them to support our social networking efforts. Read the rest of this entry
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Joanna Pineda

CEO, Founder & Chief Troublemaker, Matrix Group

A wannabe-techie CEO’s insight on effective marketing strategies, customer service, leadership, Web 2.0 and beyond

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