Your Employees as Brand Ambassadors

Last week, Matrix Group launched a new staff blog — SnackOClock​.net. SnackOClock came out of an internal town hall meeting I held with staff late last year about recruiting. As a company, we decided to launch a staff blog to showcase our expertise, highlight cool projects, discuss innovative techniques we’re implementing on client sites, and […]

JP Rule #3: Never Let Your Client Make a Mistake

The Matrix Group running team wanted t-​​​​shirts for a couple of races this Spring and Summer. We ordered black running shirt with our logo printed using a sublimation process, meaning that instead of being an applique, the ink is fused into the shirt fibers. This ensures the shirt remains breathable and the logo will be […]

Netiquette for The Boss While on Twitter, Facebook, and Other Social Networks

I was on LinkedIn yesterday and the LinkedIn search engine helpfully recommended a couple of people for me to add to my network.  The list included a couple of people who currently work at Matrix Group.  While it’s every CEO’s dream to have a large network, I did not invite the staff to get linked […]

Why Won’t My Boss Make That Decision?

I hear it all the time from clients and prospects.  “My boss isn’t ready to make a decision and I don’t know why.”  “We are delaying our decision-​​​​making.”  “We are not ready to move forward and don’t have a timeframe.”  “We’re just gathering information, we don’t have a timetable.” At first blush, it just doesn’t […]