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a blog by Joanna Pineda, CEO, Matrix Group

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Tag Archives: Information-Architecture

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Just Like a House, Your Website Needs Cleaning and Organizing Every Week

Posted on December 20, 2012 by Joanna Pineda

My husband and I bought a new house last summer. It’s taken us over a year to get every single box unpacked, find a home for everything we own, decorate, and put in the finishing touches that make a house a home. We’re not done but I’m definitely losing steam. Maki is sick of hanging […]

Tags: Information-Architecture, Web Design | Leave a comment

Why Every Website Needs a Taxonomy

Posted on December 1, 2011 by Joanna Pineda

Remember the days when the web was new and we spent hours surfing and checking out random sites? Yeah, neither do I because that was soooo long ago. These days, I spend time on e-​​​​mail, the Matrix Group corporate intranet, my favorite news sites, Google reader, and sites linked from my favorite e-​​​​mail newsletters. When […]

Tags: Information-Architecture | 1 comment

Why Your Organization Needs a Mobile Strategy

Posted on September 22, 2011 by Joanna Pineda

During a meeting with other CEOs last month, I noticed that nobody pulled out their laptops; instead, every person with a device was using an iPad. At least two of my clients have said they’ve turned in their laptops in favor of tablets. And a mom friend says she manages her entire household with her […]

Tags: Design, Information-Architecture, mobile, strategy | 1 comment

Why a Redesign is Like Moving: Time to Audit Your Stuff and Toss, Toss, Toss

Posted on June 29, 2011 by Joanna Pineda

My husband and I recently bought a new house. Even though the new place is slightly bigger than our old house, I was determined not to move old crap so I took the time to audit all of our stuff and toss out as much stuff as possible. During this process, which took months, I […]

Tags: Information-Architecture, Productivity | 2 comments

Why Organizing Your House is a Lot Like Organizing Your Website

Posted on January 6, 2011 by Joanna Pineda

Last summer, a few months before the birth of my second son, I realized that I had to do something about my house. The house felt overrun with kids’ toys, there was mail everywhere, and I couldn’t find things. At the suggestion of several mom friends, I hired a professional organizer. C. Lee Cawley of […]

Tags: Information-Architecture, Web Design | 3 comments

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Joanna Pineda 2012

Joanna Pineda

CEO, Founder & Chief Troublemaker,
Matrix Group

A Chief Troublemaker’s insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

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My Favorites

  • peapod-logo

    Peapod

    During busy weeks, Peapod is a lifesaver. With a few clicks, my grocery shopping is done.

  • app_fooducate

    Fooducate App

    Scan a product’s barcode with your phone and Fooducate will give you the food’s nutritional “grade.” It will even offer healthier alternatives if the product you chose is a nutritional dud.

  • fiverr

    Fiverr

    Need something done? On Fiverr, people post gigs they are willing to do for $5. Graphics, marketing, etc. For $5, you can have a girlfriend on Facebook for a day. Hilarious.

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Recent Flickr

  • Crystal City Power Purge & Shred
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  • Crystal City Power Purge & Shred
  • Happy Earth Day!

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My BookmarksRecent Bookmarks

  • Timeline JS - Beautifully crafted timelines that are easy, and intuitive to use.
  • How to Prioritize Conversion Rate Optimization Tests Using PIE - potential, importance, ease
  • Worldwide Browse Statistics - April 2013
  • Top 10 Reasons People Don't "Like" Your Facebook Posts
  • Kickstarter Team Page

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Recent Projects

  • NAACP
  • Casualty Actuarial Society Featured
  • PMPA
  • IFMA
  • Donation Match Game
  • Trinity Missions

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