Posts Tagged ‘green’

Jan 1226

It Ain’t Easy Being Green – Our Journey to Get an All-Electric Car

For those of you who know me, you know that my husband Maki and I are gadget afficionados, we’re early adopters and we’re doing our best to live a green lifestyle at home and at work. So we were thrilled when Maki finally took delivery of his all-electric Nissan Leaf last November. But let me tell you, getting this car and getting the charging station installed was a journey that showed us it ain’t easy being green (as Kermit the frog would say).

First of all, Maki was on the Nissan Leaf waiting list for 18 months. 18 months! We kept getting these teaser e-mails and brochures about how the car was coming, but then there would be one delay after another. When Passport Nissan finally started taking orders, Maki was the first in line. Thank goodness we weren’t in a hurry to get a new car.

Actually buying the car once it became available was a snap. But then again, buying a car these days is pretty easy. You go in, you get financing through the manufacturer, you sign a bunch of paperwork and you’re done.

This is a photo of Maki during the assessment, which took place in August. The installation finally happened in November.

Getting the charging station installed so that we can charge the car overnight (using a regular AC outlet would take over 24 hours) turned out to be quite challenging. Nissan gave us a list of contractors, but then they all dropped out of the program. We finally got a company to come out and do the assessment and give us a quote, but they didn’t actually have any installers/contractors available in our area for a month. When we finally got a contractor, the company took forever to file the permit and then they missed their appointment (just never showed up, never even called).  When the contractor finally bothered to come out, actually installing the charging station was a snap because all they did was hook up the equipment to our already-installed 240 volt circuit and mount it on the wall.

Okay, so now we have the car. It’s pretty, it’s quiet and we feel super hip and green. But first generation products come with a price.  The Leaf’s range is less than 100 miles on a full charge. A few days before Thanksgiving, after driving our son around town for some errands in the afternoon, Maki headed out to Dulles airport to pick up my brother. According to the gauge, he had enough charge to get there and back. But he didn’t count on the gauge not being super accurate because range is affected by driving conditions, e.g., going fast on the highway lowers your range. So Maki is at Dulles and he realizes he can’t make it home. Remember all those TV ads about charging stations up and down the East Coast? Those charging stations don’t exist. Period. End of story. I called the dealer, I googled, I made calls. No charging stations. Maki even left a message with a woman who has a home charging station to see if she would help out. No answer.  I finally found a My Organic Market in Herndon that has 2 free charging stations. They’re not quick charge stations, but they’re charging stations nevertheless. So Maki, my brother and his girlfriend shopped at MOM and went to dinner. After an hour and a half, the Leaf had enough charge to get home. Phew. I guess we’re keeping my Honda Civic Hybrid for a while.

Do we expect to save a lot of money by driving the Leaf? Eh, not really. Our commute to work is short and we can’t exactly go on long road trips with this car. Do we think we’re saving the planet? Eh, not really. We know it took a lot of energy to make the car, especially the gigantic battery. But we do think that if we keep the car long enough, it will be a net gain for the environment because the Leaf does not pollute. We also know that companies rely on early adopters like us to lead the way, share our experiences with others, and pave the way for greener cars.

So far, we LOVE our Nissan Leaf.  If you’re in the DC area and you’re dying to get a ride or learn more, contact me or Maki at work. Maki is always happy to talk about his new car. :-)

Aug 1118

Can One Little Sticker Change the World?

These Come From Trees StickerEarlier this year, I was in the bathroom at my son’s elementary school when I saw the sticker you see at left on the mirror above the sink. I was intrigued by the promise that one sticker would “save up to 100 lbs. of paper every year.”

So I visited the website (TheseComeFromTrees.com) and ordered a bunch of stickers for Matrix Group. Jessica, who is on the “green team,” put stickers everywhere we use paper: in the bathrooms, the kitchen, all the printers.

Curious to see if the little stickers would make a difference, I started paying attention to the amount of paper waste in the women’s bathroom. Here’s what I found: in the women’s bathroom, the trash bin for paper hand towels used to fill up before lunchtime. Today, the bin does not fill up at all during the day. This is consistent every day. The women of Matrix Group are absolutely using fewer hand towels in the bathroom. Could the little sticker really be making a difference?

We haven’t reduced the number of female staff, so that couldn’t be the cause. And I can’t imagine that we’re using the bathroom any less. So I started talking to my co-workers and they all agreed that because of the sticker, they are using 1 paper hand towel instead of 2. We had effectively halved our paper consumption!

This got me thinking. How had a little sticker changed behavior?

I attended a presentation last week by Don Schmincke of the Schmincke Research Alliance. He effectively articulated why management consulting doesn’t work: You can’t change behavior by changing the process. You need to change people’s beliefs in order to change their behavior. People need to believe and understand why doing something is important and necessary.

So how did the little sticker make me change my beliefs? In this case, I don’t think the sticker changed my beliefs, but it did help me connect the dots between trees and my paper consumption. The little sticker also made it easy for me to do good: just think about where paper towels come from and use fewer!

This reminds me of signs that remind us that stormwater drains go into a nearby river or bay. Even though I already don’t litter, I’m extra careful when I see that a gutter or drain will dump into a body of water.

Or how about the gauge in my Honda Hybrid that tells me how many miles per gallon I’m averaging on a tank of gas? There is a number that I shoot for with every tank. When the gauge tells me I’m below that number, I look for ways to change my driving to up that number: I coast more, I don’t speed, I use distance to slow down, I turn off the AC, yada, yada.

The question is: in our daily lives, what other signs and reminders could help us be more productive, healthier, greener, nicer? What labels and signs have helped you make a difference in your life?

P.S. I hope you’ll consider ordering stickers for your home and office. Heck, I’m thinking of buying a bunch and plastering them in bathrooms of bars and restaurants all over town! Won’t you join me?

Jun 1116

I’m Waging the Good War Against Paper

Last December, my husband and I set up a managed account with one of the brokerage firms. We expected a few extra pieces of mail as the account ramped up. We certainly did not expect the flood of mail that started appearing in our mailbox as we received confirmations of trades and prospectus information from companies. The photo at left shows the 3 inches of mail that arrived from that one account in just one week.

Once I realized what was happening, we quickly switched to e-mail confirmations and statements.I vowed to do more to reduce the paper tsunami that swallows my mailbox every week but then entropy set in and I just resigned myself to simply standing in front of the garbage can as I reviewed my mail.

Well, turns out I have another opportunity to reduce my carbon footprint and save trees. We’re moving next week, which means I get to contact all my creditors and vendors to give them my new address. In the process, I’m switching to e-statements whenever I can. I like how Schwab retains my statements for 10 years. And I love that ExxonMobil is planting a tree in my name because I switched to e-statements for my DRIP. Wherever I can, I’m receiving bills through my online banking account and paying online.

According to Matador Network, “The average person in the US receives nearly 11 pieces of junk mail each week, or 560 pieces a year. This amounts to 4.5 million tons of junk mail yearly, of which 44% goes straight to the landfill unopened and unread.” Apparently, eliminating US junk mail would be like taking 480,000 cars of the road!

So what can we all do to reduce our paper consumption? Here’s what I’ve learned:

  • Opt out of credit card offers by going to http://www.optoutprescreen.com/; btw, this has the added benefit of making you less likely to be victimized by identity theft from people stealing these credit card offers and opening up accounts in your name.
  • Contact the Direct Marketing Association and opt out of about 75% of direct marketers’ lists by going to DMAchoice.
  • Configure your online banking account to send you e-mail notifications when you have a new bill and stop paper bills.
  • Take the time to cancel unwanted subscriptions and catalogs; this is the most time-consuming because it’s easy to just pitch the unwanted stuff in the trash but think of the trees you’re NOT killing by making the effort.
  • Print everything double-sided.
  • Watch what I’m printing. Before I hit print, I check to make sure I’m not printing unnecessary pages. I once nearly used up a ream of paper when I accidentally printed a search results page that had hundreds of pages of debug code. Ugh, that was not pretty.

In doing research for this blog post, I found cute suggestions for ways to reuse junk mail as scrap paper, but I don’t believe that solves the problem: the trees had to be cut down in the first place. Besides, junk mail is some of the most expensive paper because it’s coated and printed in four color.

My goal is to trim the crap that appears in our physical mailbox by 50% by the end of the year. I’ll let you know early next year if I met my goal. How about you? Are you overrun by paper? What are you doing in the war against paper?

Mar 1130

It Ain’t Easy Being Green

Matrix Group is competing in the Arlington Green Games, a competition for the commercial office sector (property owners and tenants) in Arlington, VA to reduce greenhouse gas emissions. Gold, Silver, Bronze and Recognition awards are given based on points achieved in different categories: Energy, Transportation, Waste, Water, Materials, Employees & Outreach, and Innovation.

When we first signed up for the competition, the office was all gung ho. We formed a green team, we filled out the benchmark survey and we got to work on our green initiatives. Turns out, it ain’t easy being green. Here’s why:

  • Little Control Over Major Systems. At home, my husband and I ultimately control our energy consumption. We upgraded our HVAC system to a high efficiency system; our house is cold in the winter and warm in the summer; we just upgraded our windows to be triple-paned, argon gas-filled and super efficient; we installed dimmers; we wash our clothes in our cold water; yada, yada. But at work, our options are much more limited because we can’t control many of the systems that generate the most greenhouse gases. For example, as a tenant, I can’t exactly upgrade the windows on the 12th floor and we didn’t install the HVAC system that heats and cools the building.
  • Being Green Costs More. As any news article on green technologies and lifestyles will tell you, being green just plain costs more. The Green Games website recommends that we purchase green credits to balance our CO2 emissions. We can also make sure that all of our purchasing (office supplies, equipment, furniture) is green, which can be considerably more expensive.
  • There’s Little Incentive to be Green as a Tenant. I once asked a friend if she had switched her light bulbs to compact fluorescents and she said, “Why should I? I don’t pay for my electric bill. My building does.” As a tenant in a commercial office building, it’s hard to see the effects of our energy-hogging or green ways.

So what’s the green path and how are the Green Games making us better?

What I’m appreciating the most about the exercise is twofold: 1) we are focusing on obvious practices like composting our Keurig grounds and making sure the recycling is going into the right bins and actually being picked up by the recycling contractor and 2) we have initiated a conversation about real policy changes at the company that will result in meaningful greenhouse gas emission reductions.

For example, we currently subsidize half of employee parking fees and Metrocheck cards. But we don’t have incentives (financial or otherwise) for the staff who walk or bike to work. What can we do for these staff beyond giving them $50 a month that will mostly get eaten up by taxes (whereas parking and Metro subsidies are tax-free)? Can we alter the IT policy of leaving our computers on at night so that security patches can be installed; can we at least turn them off on the weekends? And how much of our company profits are we willing to forgo in favor of purchasing green products and credits? All tough questions that we don’t have answers to but that I look forward to exploring this year.

When I was in college and taking a course on aid in the developing world, my professor urged us students not to think about what one person can do in a day, but what a community of people can do over time. The Green Games are hopefully helping the business community in Arlington chart a course for real green practices and change in Northern VA. While it ain’t easy being green, the alternative ain’t much better.

How about you? What is your company doing to be greener? What innovative policies and initiatives have you come up with? What’s worked? What hasn’t?

Photo of Joanna Pineda

About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

Thank goodness my CTO and IT Manager are nice people!

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