Become a Fan” Has Been Replaced with “Like” on Facebook Fan Pages

In late March, Facebook announced that “Become a Fan” would be replaced by “Like” on Facebook fan pages.  The change rolled out in early April and today, the ubiquitous Facebook “Like” button is on all Facebook fan pages, next to the company/​​organization/​​page name. Facebook’s Rationale for the Change to “Like” Facebook says it changed “Become a Fan” […]

Top Tips for Creating a Great Facebook Page

Over the past year or so, I’ve seen more and more non-​​​​profits and companies create Facebook fan pages for their organizations.  Facebook calls fan pages “a customizable presence for an organization, product, or public personality to join the conversation with Facebook users.” Fan pages are great because they are designed for organizations, but they work […]

Do You Really Need 500 Friends on That Social Network? Is It Time to Unfriend Some People?

I was talking to one of the Cat Herders (Project Manager) at Matrix Group today.  She said she was trimming her Facebook friend list and unfriending some people.  Unfriending.  It sounds so… ummmm… unfriendly. Facebook says that the average user has 130 friends but I know people who have hundreds, even thousands of friends.  500 […]

Integrating Traditional Marketing with Social Media

I had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions.  Our topic was “Integrating Traditional Marketing with Social Media.”  Despite being the last panel of the day (we started around 4:20pm), I estimated that over 80% of the conference attendees attended the panel.  And by […]

Netiquette for The Boss While on Twitter, Facebook, and Other Social Networks

I was on LinkedIn yesterday and the LinkedIn search engine helpfully recommended a couple of people for me to add to my network.  The list included a couple of people who currently work at Matrix Group.  While it’s every CEO’s dream to have a large network, I did not invite the staff to get linked […]

Who’s Afraid of User-​​Generated Content?

From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-​​​​generated content (UGC) has changed the Web forever. I can’t imagine the Amazon shopping experience without comments and ratings from other moms, the posts from the 500 or so people I follow on Twitter could keep me occupied […]

Will Social Networks Trump Traditional Networks In The Future?

One of the people I’m following on Twitter (who shall remain nameless) recently commented: “Prefer getting updates from my friends via Twitter. Much more efficient and I don’t need to see them.”  Hmmm.… I don’t know about you, but even though I love Twitter, Facebook, LinkedIn, yada, yada, I still really like getting together with […]