A few days ago, Facebook rolled out changes to the Facebook pages. Facebook pages are the equivalent of user profiles for companies and brands and they’re an increasingly important web presence for most organizations. One of the most important changes is the ability of Facebook admins to interact with fans and other pages as the […]
Last year, Matrix Group decided not to send out printed holiday cards. Instead, we sent an e-card and donated the money we would have spent on printing and mailing and donated it to several local charities. This year, we’re doing something similar, but with a social media twist. We’re taking the money we’re saving by not […]
Each week, as the main administrator for the Matrix Group Facebook fan page, I get a weekly report from Facebook that details the change in number of fans (people who have “liked” our page), as well as the number of views and interactions. Getting lots of fans and interactions is the holy grail of Facebook […]
I was researching an organization last week and visited their website, blog and social media pages. The website was nicely designed, easy to navigate, and had good information. The blog was terrific and I quickly subscribed to the RSS feed. When I got to the organization’s social media pages, I was sorely disappointed. Their Twitter […]
I found out recently that the iPhone version of the Facebook app synchronizes with personal profiles on Facebook. Which means (gasp!) that if a friend has your private phone numbers in his/her phone, it’s possible that those numbers are now on Facebook. Egads! While I love Facebook, Twitter, instant messenger, etc., I try very hard […]
Every week, I check out the usage reports for the Matrix Group Web site and blog. I also look closely at the analytics reports from Facebook for our Facebook fan page. In the last year, traffic on this blog has overtaken the traffic on the public Web site. And as we increase the number of […]
Last week, I had the pleasure of being a speaker at the Benefits Communications Conference of the International Foundation of Employee Benefit Funds. During the closing session, one of the attendees asked me which social networks I thought were going to survive into the future. The dialogue went something like this: Me (Joanna): I can’t predict […]
10 days ago, the Matrix Group Facebook fan page had 280 fans. As of tonight, we have 576 fans, more than double our starting number. How did we do it? We launched a campaign and created an incentive for people to “Like” us. The Background Matrix Group has had a Facebook fan page for a […]
Remember when Facebook was a closed network, open only to college students? Then Facebook went mainstream and everyone could create a profile. But even back then, Facebook remained a closed network: you had to have a Facebook profile to see other profiles and connect with friends. Facebook was closed to Google and other search engines, […]
In late March, Facebook announced that “Become a Fan” would be replaced by “Like” on Facebook fan pages. The change rolled out in early April and today, the ubiquitous Facebook “Like” button is on all Facebook fan pages, next to the company/organization/page name. Facebook’s Rationale for the Change to “Like” Facebook says it changed “Become a Fan” […]