Does Facebook Have Staying Power?

Everywhere I turn, I’m hearing about Facebook’s IPO on Friday. The media, economists, pundits and the public are speculating about stock price, total valuation, and on and on. And of course, people are questioning whether or not Facebook will have staying power in the long run. Mark Evans from Forbes Magazine warns readers to “Stay away […]

The Facebook Timeline is Coming on March 30 — Is Your Organization Ready?

The much awaited Facebook timeline for brands is coming. On March 30, whether you like it or not, your organization’s Facebook page will convert to the new timeline format. Here’s what’s new: It’s All About the Timeline. Facebook says the big, huge deal is the timeline. Facebook will automatically show a timeline on the right […]

Making Our Webinars More Social

Matrix Group hosts two webinar series each year, one in the Spring and one in the Fall. Topics for this season’s series are Google Analytics, Integrating your CMS with your AMS (association management system), Advanced Twitter and Creating Content-​​​​Rich Mash-​​​​up Pages. Here’s the issue: although our webinars are pretty well attended and clients tell us […]

Time to Create a Google+ Page for Your Organization

On Monday, Google opened up Google+ and allowed companies and brands to create corporate pages. Previously, only individuals could create Google+ profiles (believe me, we tried to create a corporate page and were thwarted by Google!). If you haven’t done it already, I encourage you to create a page for your organization, company, brand or initiative […]