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	<title>The MatriX Files &#187; e-mail</title>
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	<link>http://www.thematrixfiles.net</link>
	<description>a blog by Joanna Pineda, CEO, Matrix Group</description>
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		<title>What&#8217;s Behind Those Long URLs? Tracking Codes, Of Course!</title>
		<link>http://www.thematrixfiles.net/blog/whats-behind-those-long-urls-tracking-codes-of-course/</link>
		<comments>http://www.thematrixfiles.net/blog/whats-behind-those-long-urls-tracking-codes-of-course/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 04:02:28 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Web site traffic]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=2193</guid>
		<description><![CDATA[Every day around 3pm, I get my afternoon update of The Washington Post via e-mail.  Each update contains a summary of about a dozen stories and links to the full story on the Post Web site.  Every time I get an update from Facebook about a message from a friend or a comment on one of my updates, I get a URL to click on.
Have you ever noticed how long these Web addresses are?  Ever wonder why these URL are so long?
The answer is simple: tracking codes. Tracking codes are strings of text added to the end of a URL that let you track the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Are You Ready to Ditch Your Paper Subscriptions?</title>
		<link>http://www.thematrixfiles.net/blog/are-you-ready-to-ditch-your-paper-subscriptions/</link>
		<comments>http://www.thematrixfiles.net/blog/are-you-ready-to-ditch-your-paper-subscriptions/#comments</comments>
		<pubDate>Thu, 27 May 2010 04:06:53 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[User-Generated Content]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=2172</guid>
		<description><![CDATA[More and more of my clients are making the decision to eliminate their print magazines and newsletters. They&#8217;re choosing digital versions of their publications over print to eliminate printing and mailing costs, achieve immediate delivery, and occasionally, create personalized versions based on customer preferences.
All of this makes sense to me.  I get most of my information via e-mail these days, and I&#8217;m subscribed to dozens of newsletters via e-mail and RSS.  And in an effort to minimize the &#8220;piles&#8221; at home, I have canceled all but a few paper subscriptions.
But I got to thinking:  Am I ready to ditch ALL of my paper subscriptions? Am [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/are-you-ready-to-ditch-your-paper-subscriptions/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Does the Social Web Mean an End to E-Mail?</title>
		<link>http://www.thematrixfiles.net/blog/does-the-social-web-mean-an-end-to-e-mail/</link>
		<comments>http://www.thematrixfiles.net/blog/does-the-social-web-mean-an-end-to-e-mail/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 02:36:23 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=1463</guid>
		<description><![CDATA[During a recent interview, the candidate asked me if Matrix Group still uses e-mail to promote its services and events.  Curious, I asked her why she asked that question.  She replied that she thought e-mail was obsolete, that all marketing is moving to the social Web.  My first reaction was &#8220;no way, you&#8217;re crazy, e-mail is never going away.&#8221;
But then I read a study by Nielsen that reports &#8220;member communities, which includes both social networks and blogs, has become the fourth most popular online category – ahead of personal email.&#8221; Whoa!  Social networking and blogging have overtaken personal e-mail?  Could this signal another monumental shift [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/does-the-social-web-mean-an-end-to-e-mail/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
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		<title>What&#8217;s Your E-Mail Address Worth?</title>
		<link>http://www.thematrixfiles.net/blog/whats-your-e-mail-address-worth/</link>
		<comments>http://www.thematrixfiles.net/blog/whats-your-e-mail-address-worth/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 02:24:54 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=176</guid>
		<description><![CDATA[Last weekend at the mall, while purchasing a pair of shoes, the saleswoman gave me a tantalizing offer: give us your e-mail address and we&#8217;ll give you 10% off the price of the shoes.
I had a lot of time to think about the offer because everyone in front me willingly gave up their e-mail address and contact information.  Me, it took about 30 seconds to realize that saving less than $5 on a pair of shoes worth $49.95 was NOT worth getting spam from a store I don&#8217;t visit often (even though the shoes were really cute).
My shopping experience went from bad to worse. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Who Needs E-Mail When There&#8217;s Facebook?</title>
		<link>http://www.thematrixfiles.net/blog/who-needs-e-mail-when-theres-facebook/</link>
		<comments>http://www.thematrixfiles.net/blog/who-needs-e-mail-when-theres-facebook/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 04:15:20 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=118</guid>
		<description><![CDATA[I&#8217;m noticing a curious trend lately.  Instead of sending me e-mail, friends and family are sending me messages through Facebook.
My niece (age 17) and nephew (age 20) ignore my e-mails.  But when I send either of them a message via Facebook, I&#8217;m likely to get a message back.  When Facebook sends an automated messages about what I&#8217;m doing or posting, I might get a hello or an update.  My older sister says she gets the same kind of treatment &#8212; that she needs to contact her kids through Facebook.
A friend who lives in Philaldelphia wrote on my Facebook wall to let [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Where Did All My Traffic Go?</title>
		<link>http://www.thematrixfiles.net/blog/where-did-all-my-traffic-go/</link>
		<comments>http://www.thematrixfiles.net/blog/where-did-all-my-traffic-go/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 22:11:50 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[Web site traffic]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=78</guid>
		<description><![CDATA[In recent months, several clients reported declines in their Web site traffic.  &#8220;Where did all my traffic go?&#8221; they asked anxiously.  Turns out, the traffic is still there, but it&#8217;s dispersed and these clients have to look at usage reports from different sources to learn their true usage patterns and volume.
The number one reason for the seeming decline is splitting up Web traffic over multiple domains.  For example, many clients are moving to Web-based membership databases hosted by their providers.  Which means they now have usage at www.association.org and www2.association.org. Their Web traffic is now on two different servers, in different log files.  So, if [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Full vs. Partial RSS Feeds &amp; E-Mail Updates &#8211; That is the Question</title>
		<link>http://www.thematrixfiles.net/blog/full-vs-partial-rss-feeds-e-mail-updates-that-is-the-question/</link>
		<comments>http://www.thematrixfiles.net/blog/full-vs-partial-rss-feeds-e-mail-updates-that-is-the-question/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 13:40:38 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[RSS]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=77</guid>
		<description><![CDATA[There is a raging debate in the office re: full vs. partial RSS feeds and e-mail updates.
The question is which option drives more traffic to the Web site?
This blog publishes partial RSS feeds and e-mail updates. You get the title and the first 60+ words and a link to the full article. The thinking is that you would get the gist of the article, then click through to read the rest of the article. While viewing the full article on the site, you might be enticed to click on past postings, the favorites on the right, or perhaps the related projects at the bottom.
Sounds logical [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/full-vs-partial-rss-feeds-e-mail-updates-that-is-the-question/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You HyperConnected?</title>
		<link>http://www.thematrixfiles.net/blog/are-you-hyperconnected/</link>
		<comments>http://www.thematrixfiles.net/blog/are-you-hyperconnected/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 18:12:42 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=10</guid>
		<description><![CDATA[A recent study by Nortel and IDC showed just how wired and connected we have become.  The study found that:

16% of global workers are already “hyperconnected,” fully embracing a world of multiple devices and intense use of new communication applications. The hyperconnected worker uses a minimum of seven devices for work and personal access, plus at least nine applications like IM, text messaging, web conferencing, and social networks.
36% of global workers were designated as “increasingly connected,” meaning they use a minimum of four devices for work and personal access to six or more applications.
The most hyperconnected country is China and the United States. The [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/are-you-hyperconnected/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>No E-Mail Fridays</title>
		<link>http://www.thematrixfiles.net/blog/no-e-mail-fridays/</link>
		<comments>http://www.thematrixfiles.net/blog/no-e-mail-fridays/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 18:15:23 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[e-mail]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=11</guid>
		<description><![CDATA[I got a wondrous e-mail today, from a Senior VP at the National Federation of Independent Business (NFIB).  NFIB is a Matrix Group client and I sent him a routine e-mail.  Here is what I got back:
“Please call me today.  In an effort to facilitate better communication, I am not going to be communicating by email on Fridays.  I look forward to meeting / speaking with you directly.  Otherwise, I will respond to your email request on Monday.  I encourage you to consider participating.  Have a great day.”
Wow, no e-mail on Fridays.  I’m not sure I can [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/no-e-mail-fridays/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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