A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other organizations were dropping their email newsletters. The marketing staff was spread thin, so killing the Matrix Missive seemed like the right thing to do. We […]
Late last year, I received an e-mail from my son’s school, letting me know that enrollment forms for next school year were going to be done electronically from now on and that I should be on the lookout for the e-mail with the information and link. Okay, I bet you know where this is going. […]
Every day around 3pm, I get my afternoon update of The Washington Post via e-mail. Each update contains a summary of about a dozen stories and links to the full story on the Post Web site. Every time I get an update from Facebook about a message from a friend or a comment on one […]
More and more of my clients are making the decision to eliminate their print magazines and newsletters. They’re choosing digital versions of their publications over print to eliminate printing and mailing costs, achieve immediate delivery, and occasionally, create personalized versions based on customer preferences. All of this makes sense to me. I get most of […]
During a recent interview, the candidate asked me if Matrix Group still uses e-mail to promote its services and events. Curious, I asked her why she asked that question. She replied that she thought e-mail was obsolete, that all marketing is moving to the social Web. My first reaction was “no way, you’re crazy, e-mail […]
Last weekend at the mall, while purchasing a pair of shoes, the saleswoman gave me a tantalizing offer: give us your e-mail address and we’ll give you 10% off the price of the shoes. I had a lot of time to think about the offer because everyone in front me willingly gave up their e-mail address […]
I’m noticing a curious trend lately. Instead of sending me e-mail, friends and family are sending me messages through Facebook. My niece (age 17) and nephew (age 20) ignore my e-mails. But when I send either of them a message via Facebook, I’m likely to get a message back. When Facebook sends an automated messages […]
In recent months, several clients reported declines in their Web site traffic. “Where did all my traffic go?” they asked anxiously. Turns out, the traffic is still there, but it’s dispersed and these clients have to look at usage reports from different sources to learn their true usage patterns and volume. The number one reason for […]
There is a raging debate in the office re: full vs. partial RSS feeds and e-mail updates. The question is which option drives more traffic to the Web site? This blog publishes partial RSS feeds and e-mail updates. You get the title and the first 60+ words and a link to the full article. The thinking […]
A recent study by Nortel and IDC showed just how wired and connected we have become. The study found that: 16% of global workers are already “hyperconnected,” fully embracing a world of multiple devices and intense use of new communication applications. The hyperconnected worker uses a minimum of seven devices for work and personal access, plus […]