There is an ongoing discussion at Matrix Group about content and Web design. One camp says that clients need to have all of their content prepped and ready to go before design on a Web site even begins. The other camp says this view is not realistic, content is always behind, and clients often need the […]
When we moved to our new office in Crysta City, it meant reprinting all of our marketing materials. While it was simply a matter of updating and reprinting most of our collateral, we decided to redesign our business cards. Matrix Group Creative Director Alex Pineda wanted to update the design with the refreshed logo and […]
Matrix Group worked with the Flight 93 Federal Advisory Commission and the Flight 93 Memorial Task Force, to design and launch the Flight 93 National Memorial Web site. The purpose of the site is to raise public awareness, funds, and commemorate the memorial, so that future generations may learn, and remember how the brave actions […]
Matrix Group collaborated with Association of Oil Pipelines (AOPL) for a Web site redesign and a MatrixMaxx Implementation. Our work included: A fresh, and engaging Web site design, promoting AOPL as the expert in fuel transportation, and an environmentally aware organization. Implementation of a Content Management System (CMS), allowing staff to make Web site updates with […]
A client whose Web site we recently implemented asked us to make changes to their Web site. What is normally a routine request turned into a major affair. The problem? The design firm that had created their original designs had gone out of business. The contract specified that the design firm owned the design and […]
In reviewing the usage reports for this blog a couple of weeks ago, I realized something startling: the majority of visitors are NOT using Internet Explorer. Check it out: since January of this year, 46% of all visitors use Firefox, 40% use Internet Explorer, 9% use Safari, and 3% are on Chrome. In the last […]
If Matrix Group is creating a new Web site for you or updating an existing one, our project plan is almost sure to include development or review of your taxonomy. Taxonomy? Doesn’t that have to do with biology and how we classify organisms? (you know, kingdom –> phylum –> class?) Sort of. Taxonomy today refers to […]
Whenever we start a project, especially if the project is related to branding or design, we ask for time with the CEO, Executive Director, President — the top staff person. It’s not always easy to get time with the CEO, and we often don’t get it. However, we have found that our most successful projects […]
Sometime last year, we started designing sites to a 1024 screen resolution. Based on feedback from clients that they wanted more real estate for their content, and usage reports that showed users having a minimum 1024 x 768 screen resolution, we decided to change our default practice. Today, we design to 1024 unless circumstances warrant […]