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	<title>The MatriX Files &#187; Design</title>
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	<link>http://www.thematrixfiles.net</link>
	<description>a blog by Joanna Pineda, CEO, Matrix Group</description>
	<lastBuildDate>Thu, 18 Mar 2010 16:30:12 +0000</lastBuildDate>
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		<title>Why Do We Get So Upset When Facebook Changes Its Interface?</title>
		<link>http://www.thematrixfiles.net/blog/why-do-we-get-so-upset-when-facebook-changes-its-interface/</link>
		<comments>http://www.thematrixfiles.net/blog/why-do-we-get-so-upset-when-facebook-changes-its-interface/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 01:32:45 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=1977</guid>
		<description><![CDATA[In the last twelve months, Facebook has made some major and minor changes to its interface.  Each time they did this, there was hundreds of blog posts decrying or applauding the changes.  There&#8217;s even a group called &#8220;I Automatically Hate The New Facebook Home Page.&#8221;
Why do we get so upset when Facebook changes its interface?
In looking at some of the blog posts and news articles, I can understand many of the complaints.  For my part, I cannot figure out the difference between News Feed and Live Feed.  But I love that it’s easier to get to my Inbox and see which of [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/why-do-we-get-so-upset-when-facebook-changes-its-interface/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Top Tips for Customizing Your Twitter Profile</title>
		<link>http://www.thematrixfiles.net/blog/top-tips-for-customizing-your-twitter-profile/</link>
		<comments>http://www.thematrixfiles.net/blog/top-tips-for-customizing-your-twitter-profile/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 04:42:52 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=1632</guid>
		<description><![CDATA[I&#8217;m following over 700 people on Twitter so I&#8217;ve looked at a lot of Twitter pages.  Yes, I look at pages and tweets closely before making a decision to follow someone.  Some profiles are pretty sparse, while others are fairly elaborate.  What&#8217;s the saying? &#8220;You only have a few seconds to make a first impression.&#8221;   This is especially true on Twitter where people scan your page, then instantly make the decision to follow or not follow.
So how do you customize your Twitter profile page to maximize followers? Here are my top tips:

Make sure you fill out your name so it&#8217;s searchable. This sounds so [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Which Came First? Design or Content? Neither, They Need to be Hatched at the Same Time</title>
		<link>http://www.thematrixfiles.net/blog/which-came-first-design-or-content/</link>
		<comments>http://www.thematrixfiles.net/blog/which-came-first-design-or-content/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 03:18:25 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=1538</guid>
		<description><![CDATA[There is an ongoing discussion at Matrix Group about content and Web design.
One camp says that clients need to have all of their content prepped and ready to go before design on a Web site even begins.  The other camp says this view is not realistic, content is always behind, and clients often need the design to inspire them to update their content.
So which view is right?  I actually think that both sides are right.  But I think the question is misdirected.  The real question is: how do we make content more important, earlier in the Web site design and development process?
Here&#8217;s something every Web [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/which-came-first-design-or-content/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Art and Science of Business Cards</title>
		<link>http://www.thematrixfiles.net/blog/the-art-and-science-of-business-cards/</link>
		<comments>http://www.thematrixfiles.net/blog/the-art-and-science-of-business-cards/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 03:21:06 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Matrix Group]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=1440</guid>
		<description><![CDATA[When we moved to our new office in Crysta City, it meant reprinting all of our marketing materials.  While it was simply a matter of updating and reprinting most of our collateral, we decided to redesign our business cards.  Matrix Group Creative Director Alex Pineda wanted to update the design with the refreshed logo and show some more personality.
Here are some sample cards that demonstrate what we were trying to achieve.

Here&#8217;s my card.  The front is purple so it&#8217;s easy to find on a cluttered desk or stack o cards.  The corners are curved because Alex says the Matrix Group brand is curvey, node-y.  The [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Flight 93 National Memorial Web site</title>
		<link>http://www.thematrixfiles.net/projects/npf-flight-93-national-memorial-web-site/</link>
		<comments>http://www.thematrixfiles.net/projects/npf-flight-93-national-memorial-web-site/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 16:55:19 +0000</pubDate>
		<dc:creator>cdwyer</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Matrix Group]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=1346</guid>
		<description><![CDATA[Matrix Group worked with the Flight 93 Federal Advisory Commission and the Flight 93 Memorial Task Force, to design and launch the Flight 93 National Memorial Web site. The purpose of the site is to raise public awareness, funds, and commemorate  the memorial, so that future generations may learn, and remember how the brave actions of few, can make a profound difference.
Matrix work included:

A Web site that carries over  design elements and functionality from the National Parks Web site to the Honor Flight 93 Web site.  Including,  familiar navigation, imagery style and messaging.
 A  “Give Now” form, encouraging public engagement and [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/projects/npf-flight-93-national-memorial-web-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AOPL Web site Redesign and MatrixMaxx Implementation</title>
		<link>http://www.thematrixfiles.net/projects/aopl-web-site-redesign-and-matrixmaxx-implementation/</link>
		<comments>http://www.thematrixfiles.net/projects/aopl-web-site-redesign-and-matrixmaxx-implementation/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 20:16:39 +0000</pubDate>
		<dc:creator>cdwyer</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[association management]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=1198</guid>
		<description><![CDATA[Matrix Group collaborated with Association of Oil Pipelines (AOPL) for a Web site redesign and a MatrixMaxx Implementation.
Our work included: 

A fresh, and engaging Web site design, promoting AOPL as the expert in fuel transportation, and an environmentally aware organization.
Implementation of a Content Management System (CMS), allowing staff to make Web site updates with no programming background.
A color-coded, interactive map, where visitors can scroll over each state to see the location and the type of major pipelines in the US.
Web site integration with MatrixMaxx, Association Management System (AMS). A comprehensive web-based solution, allowing AOPL to seamlessly link their Web site to their membership databases.
Hosting and [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/projects/aopl-web-site-redesign-and-matrixmaxx-implementation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Web Site Is Done, Now Who Owns The Design Files?</title>
		<link>http://www.thematrixfiles.net/blog/ownership-of-design-files/</link>
		<comments>http://www.thematrixfiles.net/blog/ownership-of-design-files/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 02:46:06 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=1070</guid>
		<description><![CDATA[A client whose Web site we recently implemented asked us to make changes to their Web site.  What is normally a routine request turned into a major affair.  The problem?  The design firm that had created their original designs had gone out of business.  The contract specified that the design firm owned the design and the all source files.  So when the company went out of business, gone went the files. Ugh.
I attended a wedding recently where the couple had hired a much sought after photographer.  I asked him if he gave clients their digital files and he said yes.  He said that he believed [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/ownership-of-design-files/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Browser Wars Are Not Over &#8211; Web Standards Are More Important Than Ever</title>
		<link>http://www.thematrixfiles.net/blog/web-standards/</link>
		<comments>http://www.thematrixfiles.net/blog/web-standards/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 02:10:59 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[software development]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=944</guid>
		<description><![CDATA[In reviewing the usage reports for this blog a couple of weeks ago, I realized something startling: the majority of visitors are NOT using Internet Explorer. Check it out:  since January of this year, 46% of all visitors use Firefox, 40% use Internet Explorer, 9% use Safari, and 3% are on Chrome.  In the last 30 days, Safari users were 11% of all traffic, while IE users went down to 39%.  Yeah, okay, this traffic is probably skewed because of the audience, but I&#8217;ve got Google Analytics configured to block traffic from the Matrix Group office where most of us use Firefox as our primary [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/web-standards/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>What Is a Taxonomy and Why Does Your Site Need One?</title>
		<link>http://www.thematrixfiles.net/blog/what-is-a-taxonomy/</link>
		<comments>http://www.thematrixfiles.net/blog/what-is-a-taxonomy/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 02:17:56 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=774</guid>
		<description><![CDATA[If Matrix Group is creating a new Web site for you or updating an existing one, our project plan is almost sure to include development or review of your taxonomy.  Taxonomy?  Doesn&#8217;t that have to do with biology and how we classify organisms?  (you know, kingdom &#8211;&#62; phylum &#8211;&#62; class?)  Sort of.
Taxonomy today refers to more than the classification of organisms.  Wikipedia calls taxonomy &#8220;the practice and science of classification.&#8221;  A taxonomy can help you organize an unstructured collection of information.  On most Web sites, information can be organized by: 

Topic &#8211; these tend to be the topics, issues and special [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/what-is-a-taxonomy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why Your CEO Needs to Be Part of Your Next Web Project</title>
		<link>http://www.thematrixfiles.net/blog/why-your-ceo-needs-to-be-part-of-your-next-web-project/</link>
		<comments>http://www.thematrixfiles.net/blog/why-your-ceo-needs-to-be-part-of-your-next-web-project/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 02:22:07 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=286</guid>
		<description><![CDATA[Whenever we start a project, especially if the project is related to branding or design, we ask for time with the CEO, Executive Director, President &#8212; the top staff person. It&#8217;s not always easy to get time with the CEO, and we often don&#8217;t get it.  However, we have found that our most successful projects have at least minimal CEO involvement, especially in the early stages, when we define goals, users and organizational identity.
Here&#8217;s why I think your CEO needs to be part of your next Web project.
The CEO can best articulate why your organization needs to exist. Earlier this year, we were kicking off [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/why-your-ceo-needs-to-be-part-of-your-next-web-project/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>We&#8217;re Now Designing to 1024 Resolution</title>
		<link>http://www.thematrixfiles.net/blog/were-now-designing-to-1024-resolution/</link>
		<comments>http://www.thematrixfiles.net/blog/were-now-designing-to-1024-resolution/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 03:38:34 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=190</guid>
		<description><![CDATA[Sometime last year, we started designing sites to a 1024 screen resolution.  Based on feedback from clients that they wanted more real estate for their content, and usage reports that showed users having a minimum 1024 x 768 screen resolution, we decided to change our default practice.  Today, we design to 1024 unless circumstances warrant otherwise.

According to data from the w3schools, 86% of users use computers with screen sizes of 1024 x 768 pixels or higher as of January 2008. All new laptops and monitors ship with at least 1024 resolution, usually higher, so this statistics does not surprise.  My new Sony VAIO laptop shipped [...]]]></description>
		<wfw:commentRss>http://www.thematrixfiles.net/blog/were-now-designing-to-1024-resolution/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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