Dec 0904
Matrix Group worked with Accession Point to design and launch a blog for CEO Jill Stelfox. As a recognized consultant, Stelfox wanted a platform to share her blunt insight on how to help companies and CEO’s take their businesses to the next level.
Matrix Group work includes the following:
- Designed a blog that reflected Accession Point’s identity, as well as captured Stelfox’s personality
- Incorporated a content management system (CMS) to allow Stelfox to update her content on a frequent basis
- Assisted on content development, ensuring posts were effective and worked well on the Web
- Added a “share” function, allowing visitors to share Stelfox’s blog posts through social networking/bookmarking sites
Visit the Accession Point Blog
Nov 0910
There is an ongoing discussion at Matrix Group about content and Web design.
One camp says that clients need to have all of their content prepped and ready to go before design on a Web site even begins. The other camp says this view is not realistic, content is always behind, and clients often need the design to inspire them to update their content.
So which view is right? I actually think that both sides are right. But I think the question is misdirected. The real question is: how do we make content more important, earlier in the Web site design and development process?
Here’s something every Web design and development firm knows: Content is often the responsibility of the client, it’s often delayed, and it’s the most common reason for delayed launches. A List Apart has a whole section on their site devoted to content strategy. I love Bronwyn Jones’ article on how good design is not possible without good writing. And I think Erin Kissane is on to something when she discusses content templates (not design templates) as a way to help subject matter experts put their knowledge down on paper.
Here is what I have learned about content, the importance of content to design, and coaxing good content out of clients: Read the rest of this entry
