During the Fall and Winter, I meet with many clients to help them formulate their web plans and budgets for the following year. During many of these meetings, I suggested to clients that they consider a leadership blog to raise awareness of their industry’s issues, make leadership more accessible and approachable, and showcase their thought […]
A friend asked me recently if I’m on Pinterest, the hot, new social network where users “pin” products, places and articles they like to Pinterest and explore the feeds from their friends. Confession: I’m on Pinterest and I have pinned exactly one thing as of this evening: a beautiful photo of Angkor War in Cambodia. BTW, […]
We build a lot of websites at Matrix Group and most of them are loaded with PDF files. Clients post PDF files of their newsletters, their legislative updates, their magazines, their white papers, and on and on. While it’s easy to create a PDF from Word, InDesign, Quark or Illustrator, and yes, PDFs look pretty, […]
I went to IKEA the other day to pick up a bookcase (doesn’t everyone have an IKEA Billy bookcase?) and a lamp. As usual, I ended up with a bookcase and lamp plus a pillow, chocolate and sparkling pear juice. When I got home and opened all the boxes, I marveled once again at the […]
If you’ve attended any of my webinars or follow this blog, you know that I advocate strongly against posting the same updates and information across different communications channels. I think it’s a waste when organizations simply post their press release headlines to their Facebook or Twitter pages. But Joanna, you say, “what if I want […]
Matrix Group recently had the pleasure of helping the Outdoor Foundation launch a new website for one of its initiatives — Outdoor Nation (ON). Outdoor Nation believes the world would be a better place if we all spent more time outdoors. Outdoor Nation hosts regional summits, connects outdoor enthusiasts through its social network on Ning […]
I was researching an organization last week and visited their website, blog and social media pages. The website was nicely designed, easy to navigate, and had good information. The blog was terrific and I quickly subscribed to the RSS feed. When I got to the organization’s social media pages, I was sorely disappointed. Their Twitter […]
This week, I’m doing part two of a blog post I started last week on Blogging Best Practices. This post is inspired by a webinar that I conducted with my friend, blogger and activist Shaun Dakin, Director of Business Development at Infield Communications. Here are additional take-aways from the webinar. How Long Should Your Posts Be? […]
A couple of months ago, I had the pleasure of conducting a webinar on Blogging Best Practices with my friend, blogger and activist Shaun Dakin, Director of Business Development at Infield Communications. Shaun and I are passionate bloggers and we each had a lot to say about what we think it takes to be a […]
I blogged last week about how excited I am that some of my favorite magazines are now available on the iPad. Last week, I discovered that TIME Magazine has a free iPad app. Turns out, the app is free, but issues are not. Each issue is $4.99. $4.99! When a print subscription is $20 through […]