A couple of days ago, a Matrix Group client, a major trade association was quoted in a a major news story. The news organization quoted a statistic that the association promotes through its website, about the benefits of working with its members. The trouble was this: the name of the organization was wrong in the […]
Many of my clients are rebranding. I think there’s something in the air. Clients are changing their names, updating logos, creating new palettes, and revisiting collateral styles. But what does it mean to rebrand? Matrix Group Alex Pineda is obsessed with branding. He spends a lot of time thinking about logos, colors, typography, imagery, and […]
Remember The Truman Show, released in 1998? Truman Burbank thought he was an ordinary guy, but in reality, his whole life was one big reality show. It was a great story but a ridiculous premise. In 2003, MySpace was launched. All of a sudden, teenagers had a way to create personal web pages to share […]
The much awaited Facebook timeline for brands is coming. On March 30, whether you like it or not, your organization’s Facebook page will convert to the new timeline format. Here’s what’s new: It’s All About the Timeline. Facebook says the big, huge deal is the timeline. Facebook will automatically show a timeline on the right […]
Last week, Matrix Group launched a new staff blog — SnackOClock.net. SnackOClock came out of an internal town hall meeting I held with staff late last year about recruiting. As a company, we decided to launch a staff blog to showcase our expertise, highlight cool projects, discuss innovative techniques we’re implementing on client sites, and […]
I was on the phone with a company receptionist the other day, trying desperately to reach someone in sales or customer service. Trouble is, the person I was speaking with could not have cared less about me or my needs. She kept repeating that she had no idea where anybody was, she could not leave […]
I was driving home from dinner tonight when I heard on the radio that Steve Jobs had died. This blog post will be one of zillions proclaiming how Apple, under Steve Jobs’ leadership, changed lives. My story is simple. My many Apple products made it easy to share the wonders I call my sons and […]
Matrix Group recently had the pleasure of helping the Outdoor Foundation launch a new website for one of its initiatives — Outdoor Nation (ON). Outdoor Nation believes the world would be a better place if we all spent more time outdoors. Outdoor Nation hosts regional summits, connects outdoor enthusiasts through its social network on Ning […]
My husband and I attended my son’s Cub Scout Blue and Gold Banquet earlier this week. At the end of the banquet, a representative from the National Capital Area Council of the Boy Scouts of America made a pitch for supporting the Boy Scouts with a financial gift. She did a nice job but what […]