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	<title>The MatriX Files &#187; association management</title>
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	<link>http://www.thematrixfiles.net</link>
	<description>a blog by Joanna Pineda, CEO, Matrix Group</description>
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		<title>The Association of Small Foundations Web site Redesign with MatrixMaxx Implementation</title>
		<link>http://www.thematrixfiles.net/projects/the-association-of-small-foundations-web-site-redesign-with-matrixmaxx-implementation/</link>
		<comments>http://www.thematrixfiles.net/projects/the-association-of-small-foundations-web-site-redesign-with-matrixmaxx-implementation/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 20:50:14 +0000</pubDate>
		<dc:creator>cdwyer</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[association management]]></category>
		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=2055</guid>
		<description><![CDATA[Matrix Group partnered with the Association of Small Foundations (ASF) to launch a redesigned Web site, www.smallfoundations.org which includes full integration with  MatrixMaxx.  ASF wanted to redesign their Web site to improve the design of the Web site and make information more easily  accessible to key audiences.  In addition, ASF wanted to integrate their site&#8217;s new design with an upgraded member database to make it easier for ASF staff to  search, view, and update membership information.
Matrix Group: 

Created user  profiles that helped in guiding the entire design and development  process
Developed a site design that showcases the  benefits of being [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Crowdsourced Software Development?</title>
		<link>http://www.thematrixfiles.net/blog/crowdsourced-software-development/</link>
		<comments>http://www.thematrixfiles.net/blog/crowdsourced-software-development/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 03:40:40 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[association management]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[software development]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=1839</guid>
		<description><![CDATA[This afternoon, the MatrixMaxx team at Matrix Group held a Town Hall meeting with clients to get feedback on about a half dozen features slated to go into the 10.1 version (scheduled for release in early February).  We could have surveyed clients via e-mail or a Web survey; we could have conducted a focus group; we could have called a select group of clients and consultants; or we could have gone with our gut and made decisions about credit card processing, meeting wait lists, individual relationships, etc.
Instead, we decided to crowdsource the specifications.  Crowdsource?  What does this mean?  Wikipedia defines &#8220;crowdsourcing&#8221; as the &#8220;act of [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>AOPL Web site Redesign and MatrixMaxx Implementation</title>
		<link>http://www.thematrixfiles.net/projects/aopl-web-site-redesign-and-matrixmaxx-implementation/</link>
		<comments>http://www.thematrixfiles.net/projects/aopl-web-site-redesign-and-matrixmaxx-implementation/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 20:16:39 +0000</pubDate>
		<dc:creator>cdwyer</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[association management]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=1198</guid>
		<description><![CDATA[Matrix Group collaborated with Association of Oil Pipelines (AOPL) for a Web site redesign and a MatrixMaxx Implementation.
Our work included: 

A fresh, and engaging Web site design, promoting AOPL as the expert in fuel transportation, and an environmentally aware organization.
Implementation of a Content Management System (CMS), allowing staff to make Web site updates with no programming background.
A color-coded, interactive map, where visitors can scroll over each state to see the location and the type of major pipelines in the US.
Web site integration with MatrixMaxx, Association Management System (AMS). A comprehensive web-based solution, allowing AOPL to seamlessly link their Web site to their membership databases.
Hosting and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Won&#8217;t My Boss Make That Decision?</title>
		<link>http://www.thematrixfiles.net/blog/why-wont-my-boss-make-that-decision/</link>
		<comments>http://www.thematrixfiles.net/blog/why-wont-my-boss-make-that-decision/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 02:44:07 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[association management]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=927</guid>
		<description><![CDATA[I hear it all the time from clients and prospects.  &#8220;My boss isn&#8217;t ready to make a decision and I don&#8217;t know why.&#8221;  &#8220;We are delaying our decision-making.&#8221;  &#8220;We are not ready to move forward and don&#8217;t have a timeframe.&#8221;  &#8220;We&#8217;re just gathering information, we don&#8217;t have a timetable.&#8221;
At first blush, it just doesn&#8217;t make any sense:  organizations expend time and effort needed to put out an RFP (request for proposal), participate in meetings and demos, review proposals, check references, yada, yada &#8212; and then sit and don&#8217;t make a decision.  
So why doesn&#8217;t the CEO just make the decision?  After many years of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Sometimes We Just Need to Ask Our Customers What They Want</title>
		<link>http://www.thematrixfiles.net/blog/ask-our-customers/</link>
		<comments>http://www.thematrixfiles.net/blog/ask-our-customers/#comments</comments>
		<pubDate>Fri, 15 May 2009 02:56:24 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[association management]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[software development]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=836</guid>
		<description><![CDATA[All day long, I sit in meetings where my staff, clients and I try to intuit what customers and members want.  We look at usage reports, search logs, customer feedback forms, guestbook entries, and survey results.  All of these sources give us insight into what customers do, seek and want.  But after conducting a focus group for a client this evening, I&#8217;m reminded that we need regular face time with our customers and we need to just ask them what they want.
Tonight&#8217;s focus group was amazing.  Nearly two dozen people gave up two hours of their day to discuss why they are members of an [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Conversation and the Zen Tech Warrior</title>
		<link>http://www.thematrixfiles.net/blog/conversation-and-zen-tech/</link>
		<comments>http://www.thematrixfiles.net/blog/conversation-and-zen-tech/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 01:32:50 +0000</pubDate>
		<dc:creator>jpineda</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[association management]]></category>
		<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.thematrixfiles.net/?p=428</guid>
		<description><![CDATA[I had the pleasure of speaking at the ASAE Technology Conference, taking place until tomorrow at the DC Convention Center.  My topic? Dealing With Big Trends in a Small Staff Organization. Here are the 5 big trends I discussed:

Your Browser as the New Operating System. The Web browser is increasingly the platform for mission critical applications, like association management systems, intranets, document management systems and e-mail.
Conversation is King. We used to talk about creating a communications strategy.  Today, we need to create a conversation strategy because customers are interested in engagement, in two-way conversations.
Unified, Integrated Data. I call this the Amazon Effect.  Our customers expect [...]]]></description>
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		<slash:comments>2</slash:comments>
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