Mining Your Membership Database for Business Intelligence

I had the pleasure of co-​​​​hosting a webinar on business intelligence with Wes Trochlil, President of Effective Database Management earlier this week. Wes is a terrific speaker, he runs a great association consulting practice, and I love that he’s passionate about business intelligence (BI). Wes speaks and blogs tirelessly about BI. His main message during […]

Beer and Cream Cheese Agile Methodology Revisited

Just over a year ago, I blogged about how the MatrixMaxx team was using an agile software methodology we’ve dubbed “beer and cream cheese.” MatrixMaxx is Matrix Group’s Web-​​​​based association management software (AMS) that is used by dozens of trade associations and professional societies to manage their membership applications and renewals, meeting registrations, committee rosters, tradeshows, […]

The Association of Small Foundations Web site Redesign with MatrixMaxx Implementation

Matrix Group partnered with the Association of Small Foundations (ASF) to launch a redesigned Web site, www​.smallfoundations​.org which includes full integration with MatrixMaxx.  ASF wanted to redesign their Web site to improve the design of the Web site and make information more easily accessible to key audiences.  In addition, ASF wanted to integrate their site’s […]

Crowdsourced Software Development?

This afternoon, the MatrixMaxx team at Matrix Group held a Town Hall meeting with clients to get feedback on about a half dozen features slated to go into the 10.1 version (scheduled for release in early February).  We could have surveyed clients via e-​​​​mail or a Web survey; we could have conducted a focus group; […]

AOPL Web site Redesign and MatrixMaxx Implementation

Matrix Group collaborated with Association of Oil Pipelines (AOPL) for a Web site redesign and a MatrixMaxx Implementation. Our work included: A fresh, and engaging Web site design, promoting AOPL as the expert in fuel transportation, and an environmentally aware organization. Implementation of a Content Management System (CMS), allowing staff to make Web site updates with […]

Why Won’t My Boss Make That Decision?

I hear it all the time from clients and prospects.  “My boss isn’t ready to make a decision and I don’t know why.”  “We are delaying our decision-​​​​making.”  “We are not ready to move forward and don’t have a timeframe.”  “We’re just gathering information, we don’t have a timetable.” At first blush, it just doesn’t […]

Sometimes We Just Need to Ask Our Customers What They Want

All day long, I sit in meetings where my staff, clients and I try to intuit what customers and members want.  We look at usage reports, search logs, customer feedback forms, guestbook entries, and survey results.  All of these sources give us insight into what customers do, seek and want.  But after conducting a focus […]

Conversation and the Zen Tech Warrior

I had the pleasure of speaking at the ASAE Technology Conference, taking place until tomorrow at the DC Convention Center.  My topic? Dealing With Big Trends in a Small Staff Organization. Here are the 5 big trends I discussed: Your Browser as the New Operating System. The Web browser is increasingly the platform for mission […]