The National Hospice Foundation Redesign

The National Hospice Foundation (NHF) raises critical funds needed to serve more than 3400 hospice and palliative care member providers.  Matrix Group collaborated with NHF on the redesign to help convert visitors into donors, and encourage donors to become members of the foundation’s Legacy Society, a planned giving program.

Matrix created a new site that includes:

  • A warm, welcoming color palette and a sophisticated appearance reflecting NHF’s organizational culture.
  • Intuitive navigation so that the site is accessible to all who participate in the hospice community.
  • A compelling section, called “See how NHF puts your gifts to use,” featuring testimonials, and personal stories of how donations directly help recipients.
  • A Social Networking section featuring Twitter, Facebook and a form where visitors can sign up for NHF News based on their specific interests.

Visit the The National Hospice Foundation Redesign website

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About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

Lunch with the baby and buddies. The Turkish cousin is yum. ( Society Fair)

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