The Association of Small Foundations Web site Redesign with MatrixMaxx Implementation

April 9th, 2010

Matrix Group partnered with the Association of Small Foundations (ASF) to launch a redesigned Web site, www.smallfoundations.org which includes full integration with MatrixMaxx.  ASF wanted to redesign their Web site to improve the design of the Web site and make information more easily accessible to key audiences.  In addition, ASF wanted to integrate their site’s new design with an upgraded member database to make it easier for ASF staff to search, view, and update membership information.

Matrix Group:

  • Created user profiles that helped in guiding the entire design and development process
  • Developed a site design that showcases the benefits of being an ASF member, including educational programs and events, as well as other tools and publications to help small foundations be successful
  • Implemented a content management system (CMS) that gives ASF staff full control over the entire site and supports a multi-leveled taxonomy
  • Implemented MatrixMaxx, Matrix Group’s enterprise association management software for associations and professional societies.

Visit the new ASF Web site

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About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

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