SMCA and Local 19 Microsite and Campaign Branding

September 25th, 2009

Matrix Group collaborated with the Sheet Metal Contractors Association (SMCA) and Sheet Metal Workers Local 19, to create a microsite.  With the launch of the site, SMCA and Local 19 hope to help stimulate the region’s construction industry and create green jobs for their members, as well as educate the Philadelphia and Delaware Valley communities on the importance of HVAC systems to improve indoor air quality and reduce energy use.

Our work included:

  • The creation of a new brand that unifies the local sheet metal industry under one umbrella. The brand incorporates key elements the mission of this joint effort.
  • A microsite specifically wrapped around the campaign, featuring green projects as well as reinforcing SMCA and Local 19’s expertise in HVAC.
  • An implementation of a content management system (CMS) to help keep the site fresh and up to date.

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About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

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