NFIB Web Site Redesign

May 27th, 2009

Matrix Group International collaborated with National Federation of Independent Business (NFIB) an association that supports small and independent businesses. NFIB needed a web site that highlighted its membership benefits and advocacy.

Our worked involved:

* A member-focused navigation system that focuses on small business topics and concerns
* A content management system that allows staff to easily update content and tag articles according to a business taxonomy
* A taxonomy that lets NFIB showcase how its lobbying, member discount program, legal activities and how-to articles benefit businesses
* A discussion forum that lets members connect with each other.
* Integration with NFIB’s membership database so that members can register to use the new site and access protected content
* A join form that makes it easy to become a member

Visit the National Federation of Independent Business Web site

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Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

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