NFIB Web Site Redesign
Matrix Group International collaborated with National Federation of Independent Business (NFIB) an association that supports small and independent businesses. NFIB needed a web site that highlighted its membership benefits and advocacy.
Our worked involved:
* A member-focused navigation system that focuses on small business topics and concerns
* A content management system that allows staff to easily update content and tag articles according to a business taxonomy
* A taxonomy that lets NFIB showcase how its lobbying, member discount program, legal activities and how-to articles benefit businesses
* A discussion forum that lets members connect with each other.
* Integration with NFIB’s membership database so that members can register to use the new site and access protected content
* A join form that makes it easy to become a member
Visit the National Federation of Independent Business Web site
