National Electrical Contractors Association

NECA is the voice of the electrical construction industry. NECA’s national and local chapters advance the industry through advocacy, education, research, and standards development.

NECA turned to Matrix Group for a Web strategy and solution to attract new members and improve current members’ benefits. The site includes a flexible, easy to administer Content Management System (CMS), social networking and bookmarking tools, and a robust site search that allows users to find information easily and provides content suggestions for specific key words.

Visit the National Electrical Contractors Association website

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About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

The Personalized, Social Web or Why Your Organization Needs a Social Sharing Strategy

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