National Association of Area Agencies on Aging

The National Association of Area Agencies on Aging (n4a)’s primary mission is to build the capacity of its members to help older persons and persons with disabilities live with dignity.

N4a asked Matrix Group to turn its Web site into the premier destination for issues and resources on aging.  Matrix Group worked closely with n4a to showcase its many broad-reaching programs, clearly outline member benefits, and call on members to participate in research, workshops, training, and ongoing collaboration.   Our solutions included targeted user surveys, intuitive site navigation, a design to enhance their brand, a customized Content Management System (CMS) to make it easy for staff to keep content fresh, and integration with legacy applications.

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Visit the National Association of Area Agencies on Aging website

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Joanna Pineda

CEO, Founder & Chief Troublemaker, Matrix Group

A wannabe-techie CEO’s insight on effective marketing strategies, customer service, leadership, Web 2.0 and beyond

Just came back from a benefit auction that I helped organize. I had a committee of 12 working...

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