Goodwill Industries Web site Redesign

November 12th, 2009

Matrix Group collaborated with Goodwill Industries International, Inc. to launch a redesigned public Web site. The goal of the redesign was to emphasize Goodwill’s community-based programs and to better serve its current audience of shoppers, job seekers and funders of employment.

Our work included:

  • An updated appearance and user-friendly, color coded navigation.
  • Integration of the Goodwill locator, a tool allowing users to filter results by type of location.
  • Creation and incorporation of user-friendly icons to show Goodwill’s full service offerings.
  • The Web site serves as one of the primary communication tools to promote events, employment opportunities and ways to donate.

Visit Goodwill Industries International

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About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

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