First Bloom for the National Park Foundation

As a longtime partner of the Matrix Group, the National Park Foundation (NPF) turned to us to develop a new Web site to help promote First Bloom, launched by First Lady Laura Bush. The First Bloom project teaches inner city kids how to protect fragile ecosystems by planting native species in our national parks and creating gardens in their own neighborhoods.

Matrix Group worked closely with NPF to create a microsite that features a flash movie, CMS enhancements to power program updates, news, events, a blog and a Flickr feed.

Visit the First Bloom for the National Park Foundation website

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About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

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