Accession Point Blog

December 4th, 2009

Matrix Group worked with Accession Point to design and launch a blog for CEO Jill Stelfox. As a recognized consultant, Stelfox wanted a platform to share her blunt insight on how to help companies and CEO’s take their businesses to the next level.

Matrix Group work includes the following:

  • Designed a blog that reflected Accession Point’s identity, as well as captured Stelfox’s personality
  • Incorporated a content management system (CMS) to allow Stelfox to update her content on a frequent basis
  • Assisted on content development, ensuring posts were effective and worked well on the Web
  • Added a “share” function, allowing visitors to share Stelfox’s blog posts through social networking/bookmarking sites

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About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

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