Favorites Archives

Jan 0919

Sony Cybershot DSC-T777

Sony Cybershot DSC-T777

After taking over 15,000 shots I retired my old Sony digital camera and got this green little number. Love the high res images, long battery life, video mode, and smile detection.

Dec 0805

Tribes by Seth Godin

Tribes by Seth Godin

My favorite marketing guru, Seth Godin, tells us how to lead using social networking tools.

Oct 0817

Start Wearing Purple

Start Wearing Purple

Yahoo’s new marketing campaign encourages all of us to start wearing purple. I couldn’t have said it better myself!

Sep 0817

Sony HDR-CX12 HD Video Camera

Sony HDR-CX12 HD Video Camera

Love the picture quality. The camera is small, lightweight and easy to use.

Sep 0802

The Dark Knight

The Dark Knight

I haven’t seen a movie this good in ages! Full of surprises and great acting. Love the gadgets.

Aug 0815

Baghdad without a Map

Baghdad without a Map

I love travel diaries and this one about a Jewish man’s travels through the Middle East is hilarious, insightful, poignant, amazingly well written.

Jul 0815

Break From the Pack

Break From the Pack

Oren Harari does a masterful job of teaching execs how to compete in a copycat economy.

Jul 0801

Apple TV

This nifty appliance lets me stream photos, podcasts and music to my TV.  The best part: it lets me surf YouTube on my plasma TV!

Jun 0830

Delete All Suspects

Delete All Suspects

Matrix Group is mentioned in this mystery novel with a digital heroine — the girlfriend of the victim works at Matrix Group and the private investigator interviews her at the Matrix office.  Author Donna Andrews is a good friend of Maria Lima, Director of Client Services.

Jun 0816

Selling the Invisible

Selling the Invisible

My bible on selling services, customer service and marketing.

Photo of Joanna Pineda

About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

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My Favorites

  • If This Then That

    If This Then That

    Put the internet to work for you by creating tasks that let you plug information from one service into another.

  • Firefox Web Developer Toolbar

    Firefox Web Developer Toolbar

    If you’re a web developer or a web manager, you NEED this Firefox add-on. You can troubleshoot code, add grid-lines, modify text and styles in temp mode, and more. It’s free and fabulous!

  • Videolicious

    Videolicious

    Videolicious is an iPhone app that creates a finished video, edited and layered together like a professional video editor—automatically!

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