Mining Your Membership Database for Business Intelligence

I had the pleasure of co-​​​​hosting a webinar on business intelligence with Wes Trochlil, President of Effective Database Management earlier this week. Wes is a terrific speaker, he runs a great association consulting practice, and I love that he’s passionate about business intelligence (BI). Wes speaks and blogs tirelessly about BI. His main message during […]

It’s Not About Search, It’s About Wayfinding

Over the past year, I’ve had many, many clients call and meet with Matrix Group about site search issues. Clients complain that their search isn’t pulling up enough results, or it’s pulling too many, the formatting isn’t great, it doesn’t include protected content, yada, yada. I sat down with a client recently to discuss site search […]

Answer Customer Questions On Your Website and Reap the SEO Benefits

A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers and potential customers have thousands of questions about your product and industry. Answer those questions through your website and blog! Here are some key takeaways from […]