I got a new iPhone last year and configured it to upload photos to Facebook. Imagine my surprise when photos of me and my kids ended up public on Facebook, even though I have my settings set to all photos as viewable by Friends Only by default. So I dutifully reviewed all of my Facebook […]
My husband and I bought a new house last summer. It’s taken us over a year to get every single box unpacked, find a home for everything we own, decorate, and put in the finishing touches that make a house a home. We’re not done but I’m definitely losing steam. Maki is sick of hanging […]
It’s 12–12–12, the Mayan Apocalypse Day is a mere 9 days away, and Christmas Eve is 12 days away. Assuming you believe the earth will survive beyond December 21, 2012, you have less than two weeks to finish your holiday shopping. If you celebrate Hannukah, you’re almost out of time. So what do you get the […]
During the Fall and Winter, I meet with many clients to help them formulate their web plans and budgets for the following year. During many of these meetings, I suggested to clients that they consider a leadership blog to raise awareness of their industry’s issues, make leadership more accessible and approachable, and showcase their thought […]
In honor of Thanksgiving, I asked my staff to share their favorite websites and traditions. Not surprising, what came back was a collection of foodie websites and a bunch of traditions involving family, friends and sharing a great meal. From everyone here at Matrix Group, have a happy, safe and delicious Thanksgiving! Our Favorite Thanksgiving […]
Last week, Matrix Group launched a redesigned version of this blog, TheMatrixFiles.net. Why redesign my blog? I wanted to update the layout and colors, I wanted each post to be more social, and, most importantly, I wanted the site to be responsive. Responsive web design is “an approach to web design in which a site […]
The dishwasher at Matrix Group died yesterday. If you’ve spent any time with me and my staff, you know that we like to eat and the dishwasher gets a lot of use. So no dishwasher is a big deal. We called a local plumber and he arrived this afternoon. Mr. Plumber came in, checked out […]
I had the pleasure of presenting at this year’s annual conference for the Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA). My co-presenter was Tim Eads, SMACNA’s IT Director. When I asked what was new, he said, “QR codes!” Quick Response codes, or QR codes, are web shortcuts that let your customers snap a photo […]
Many of my clients are rebranding. I think there’s something in the air. Clients are changing their names, updating logos, creating new palettes, and revisiting collateral styles. But what does it mean to rebrand? Matrix Group Alex Pineda is obsessed with branding. He spends a lot of time thinking about logos, colors, typography, imagery, and […]
During election season, I’m reminded of a popular Filipino joke from the early 1980s. “There was a Japanese man, an American and a Filipino in a bar. The Japanese man said: our voting system is so advanced that we know within hours who won an election. The American said: the American system is so advanced that […]