Want More Views and Clicks In Your Emails? Make Your E-​​Newsletters Responsive!

As marketers, we’re obsessed with metrics. And since email is a primary means of communicating with our members, customers, prospects and partners, it only makes sense that we track open rates (the number of people who actually open and read our emails) and click rates (the number of people who click on a link). Here […]

Tips For Keeping Your Office Open During a Snowstorm

Last Wednesday afternoon, with not one snowflake on the ground, schools and local jurisdictions were announcing closures in advance of Thursday’s monster snowstorm. In the past, I would gotten up early the day of the storm to make the call re: keeping the office open or following the federal government’s lead and close the office. […]

Top Tech Resolutions for 2014

It’s the new year, which means we’re all talking about our New Year’s resolutions. While most of us are thinking about diets and exercise routines, I’m thinking about tech resolutions. Here’s my list of top tech resolutions that I think you and your organization should consider in 2014. Make your site responsive. If your site isn’t […]

2013 Top Holiday Gift Ideas from Matrix Group

It’s a tradition on this blog for me to poll my staff and then post our top holiday gift ideas. Remember that we’re a bunch of geeks, misfits and nerds but boy do we know how to shop! Here are our favorites: If he or she doesn’t already have one, the techie in your life […]

Mining Your Membership Database for Business Intelligence

I had the pleasure of co-​​​​hosting a webinar on business intelligence with Wes Trochlil, President of Effective Database Management earlier this week. Wes is a terrific speaker, he runs a great association consulting practice, and I love that he’s passionate about business intelligence (BI). Wes speaks and blogs tirelessly about BI. His main message during […]