Thinking About the Future in the Age of Surprise

I had the pleasure of speaking at the International Foundation of Employee Benefit Plans (IFEBP) last week during their Benefit Communication and Technology Institute in San Jose, CA. My topics? Getting Started with Video and Website Best Practices. But that’s not the topic of this blog post. The closing session made a real impression on me. […]

Looking Back on 15 Years in Business

A couple weeks ago, I got to host a big party to celebrate Matrix Group’s 15th anniversary. A couple hundred staff, clients, former staff, friends and partners showed up and enjoyed great music, awesome food, a chance to say hello to their favorite Matrix Group staff, and even hear my Top 15 Moments in Matrix […]

Just Say No! to Stock Photography

Whenever I meet with clients about their websites, the conversation inevitably turns to the topic of stock photos. Most companies are photo challenged, so they ask us to help them find good stock imagery. My answer? Just say NO! to stock photography, especially of people! I feel hypocritical even writing this blog post because this blog […]

Tips For Keeping Your Office Open During a Snowstorm

Last Wednesday afternoon, with not one snowflake on the ground, schools and local jurisdictions were announcing closures in advance of Thursday’s monster snowstorm. In the past, I would gotten up early the day of the storm to make the call re: keeping the office open or following the federal government’s lead and close the office. […]