Jun 1024

What’s So Fun About FourSquare?

In my quest to try out new social networks, I signed up for FourSquare last year.  I didn’t start using the service until a couple of months ago, when I get my new Palm Pre and I felt ready to dive into another social network.

FourSquare is a location-based social network. The idea is that you share your location with your friends and followers by “checking into” locations.  For example, every time I go to a restaurant, I pull up the FourSquare app on my phone, let the app determine my GPS coordinates and show me possible options.  I can select one of the venues select and “check-in” or add a new venue.  When I check in, I can write a little message and share out my update on Facebook and/or Twitter.

Last Saturday, I checked into four locations, including three restaurants and I got hilarious comments from friends about how all I did on Saturday was eat!

Here’s what I’m enjoying about FourSquare:

  • I don’t feel compelled to check in multiple times a day, every day. My check-ins are usually to restaurants, but increasingly, I’m checking into events.  Tonight, I checked into the DCWW Content Strategy Workshop held at the Matrix Group office.  I check in only a few times a week, if at all.
  • I love the gaming aspect of FourSquare.  People who have the most check-ins at a specific get a Mayor badge.  So far, I’ve earned a Newbie badge and an Explorer badge.  I’m hoping to become Mayor of one of my favorite restaurants sometime soon!
  • It’s fun to see where my friends are and what they’re doing.
  • FourSquare is not nearly as chatty as Twitter and Facebook.
  • I have learned about so many great, local businesses through FourSquare!
  • Some enterprising retailers are rewarding frequent customers with discount coupons and other goodies.  The retailers are glad for the patronage AND the free advertising from the check-ins!


FourSquare has its detractors, of course.

  • Some critics say FourSquare is just another tool for sharing TMI (too much information). Yep, I agree, some people should Just Say No to checking in everywhere they go.  Seriously, do you need to check at Planned Parenthood or the strip club?
  • On a more serious note, there are legitimate privacy and security concerns about constantly broadcasting where you are and where you are not. The Web site PleaseRobMe.com used takes FourSquare and Twitter feeds and broadcast location updates of thousands of people.  The founders of PleaseRobMe say the public is now paying attention and they’re now trying to figure out whether to continue the service.

Me? I only update during the day when I’m normally at work and yes, I have an alarm system at home that is always on when nobody is home.  And I never, ever update Twitter, Facebook or FourSquare and broadcast that I’m going to be away for an extended period of time.

As of a couple of days ago (June 22) TechCrunch reported that FourSquare had 1.7 M users and that it had added 100,000 users in the last 10 days.

How about you?  Are you on FourSquare?  What do YOU think about the new location-based social networks?

Subscribe to RSS feed of comments for this entry

Related Posts

2 Responses to “What’s So Fun About FourSquare?”

  1. Byron Bay Accomodation Says:

    I don’t see the difference between 4Square and the iPhone app which tells you the businesses in the local radius. is it any different?

    Also security is a major issue for me, I wouldn’t use it for that reason.

    The only time I would use it perhaps was if I was away in another city and I had someone houseminding my house coupled with an alarm, and I would use it to find services I needed in an unknown city. But that’s about it. I tend to research what I need before I leave the house. and I think most people would use their iphones to look up services they need real time.

    But a good app for non iphone users who don’t have access to the iPhone local app.

  2. Garry Polmateer Says:

    I have similar concerns, I don’t generally broadcast my whereabouts in realtime because I don’t want to say “I’m in LA”, and everyone knows that my wife is alone in our home in NY. My other issue with these apps is the spam. I get dozens of tweets per day in my Twitter stream that are automated 4square broadcasts. To me, they are rather annoying and more clutter that detracts from the overall value and careful selection of who I’m following.

    Are there any Twitter clients that allow filtering by source? That might help, I could say to ignore any tweets that say “Via foursquare”.

    Garry

Leave a Reply

Photo of Joanna Pineda

About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

No public Twitter messages.

Subscribe to the RSS Feed

Sign Up for Email Updates

My Favorites

  • If This Then That

    If This Then That

    Put the internet to work for you by creating tasks that let you plug information from one service into another.

  • Firefox Web Developer Toolbar

    Firefox Web Developer Toolbar

    If you’re a web developer or a web manager, you NEED this Firefox add-on. You can troubleshoot code, add grid-lines, modify text and styles in temp mode, and more. It’s free and fabulous!

  • Videolicious

    Videolicious

    Videolicious is an iPhone app that creates a finished video, edited and layered together like a professional video editor—automatically!

Recent Favorites