Comments on: What Happens When Your Facebook Page or Blog Gets More Traffic Than Your Web Site?

By: Bangalow Accommodation

Bangalow Accommodation — Fri, 03 Sep 2010 06:45:37 +0000

Good article thank you - it’s all about integration and conversion. thankyou

By: Jill Foster

Jill Foster — Sat, 28 Aug 2010 14:23:26 +0000

Your ideas and strategy are great, resorceful guidelines. Loved them, especially the emphasis on conversions and tracking. And to your Facebook example - I appreciate how you delineated different questions to assess content and engagement patterns. Often “increasing followers” on the social web can be a visible (yet less strategic) approach to analyzing true effectiveness. If that is the primary interest, then company fan pages run the risk of having, as example, a well liked Facebook fan page with lots of fans that don’t care to buy, advocate, or pursue whatever is the ideal call to action.

By: Phillip Salfity

Phillip Salfity — Thu, 26 Aug 2010 20:12:37 +0000

Great post and very informative- I feel that you example truly illustrates that social media is a great vehicle for any organization if they know how to drive it. There’s no disputing the popularity of social media; if you’re not regularly using it- you’ve got an elephant in the room. Twitter and facebook are a great way to show that you are an innovative thought leader in your arena, and communicating with your audience via social media is also a great way of cultivating brand loyalty. The bond a user feels with a brand via social media is always going to be there, embrace it- it could be your biggest ROI. Aside from APIs, technologies like OpenID can create a more seamless transition from social media to your website.