http://www.thematrixfiles.net/blog/user-generated-content/ a blog by Joanna Pineda, CEO, Matrix Group Mon, 06 Feb 2012 19:21:41 +0000 hourly 1 http://wordpress.org/?v= http://www.thematrixfiles.net/blog/user-generated-content/comment-page-1/#comment-3457 Alex Mon, 14 Jun 2010 18:36:16 +0000 http://www.thematrixfiles.net/?p=1238#comment-3457 I agree that many organizations are afraid of user-generated content. I think they fear a lack of control over what is said about them, and they don’t really understand the benefits of UGC. That’s sad because it can be such a powerful tool. I agree that many organizations are afraid of user-generated content. I think they fear a lack of control over what is said about them, and they don’t really understand the benefits of UGC. That’s sad because it can be such a powerful tool.

]]> http://www.thematrixfiles.net/blog/user-generated-content/comment-page-1/#comment-2806 zhanganting Mon, 04 Jan 2010 08:34:45 +0000 http://www.thematrixfiles.net/?p=1238#comment-2806 If you believe that your organization offers an excellent product or service, then there’s little to fear from public user comments. (And if you don’t, for goodness sake find something else to do!) For the past 10 years our inhouse design team has sent an annual electronic survey to everyone in our firm soliciting candid feedback. In addition to comments, we ask our internal clients to rate our group overall and every team member If you believe that your organization offers an excellent product or service, then there’s little to fear from public user comments. (And if you don’t, for goodness sake find something else to do!) For the past 10 years our inhouse design team has sent an annual electronic survey to everyone in our firm soliciting candid feedback. In addition to comments, we ask our internal clients to rate our group overall and every team member

]]> http://www.thematrixfiles.net/blog/user-generated-content/comment-page-1/#comment-2805 zhanganting Mon, 04 Jan 2010 08:33:09 +0000 http://www.thematrixfiles.net/?p=1238#comment-2805 I agree that many organizations are afraid of user-generated content. I think they fear a lack of control over what is said about them, and they don’t really understand the benefits of UGC. That’s sad because it can be such a powerful tool. I’ve tweeted about customer service problems I have had with retail stores, utility companies and the like, and some of the companies have Twitter streams to contact unhappy customers like me. That’s a powerful tool and makes a huge impact on me as a customer. I agree that many organizations are afraid of user-generated content. I think they fear a lack of control over what is said about them, and they don’t really understand the benefits of UGC. That’s sad because it can be such a powerful tool. I’ve tweeted about customer service problems I have had with retail stores, utility companies and the like, and some of the companies have Twitter streams to contact unhappy customers like me. That’s a powerful tool and makes a huge impact on me as a customer.

]]> http://www.thematrixfiles.net/blog/user-generated-content/comment-page-1/#comment-1763 Jon Faucette Wed, 26 Aug 2009 19:55:42 +0000 http://www.thematrixfiles.net/?p=1238#comment-1763 If you believe that your organization offers an excellent product or service, then there's little to fear from public user comments. (And if you don't, for goodness sake find something else to do!) For the past 10 years our inhouse design team has sent an annual electronic survey to everyone in our firm soliciting candid feedback. In addition to comments, we ask our internal clients to rate our group overall and every team member individually on a number of things, using a five-point scale: 1-Awful! 2-Needs Work 3-Satisfactory 4-Very Good 5-Awesome! (Respondents can remain anonymous). Ironically, of the thousands of responses we've received over the years, I don't recall getting a single "Awful!" I think there's something about making yourself vulnerable and wide open to criticism that folks translate as a willingness to listen and improve--and they'll usually react positively to that! If you believe that your organization offers an excellent product or service, then there’s little to fear from public user comments. (And if you don’t, for goodness sake find something else to do!) For the past 10 years our inhouse design team has sent an annual electronic survey to everyone in our firm soliciting candid feedback. In addition to comments, we ask our internal clients to rate our group overall and every team member individually on a number of things, using a five-point scale: 1-Awful! 2-Needs Work 3-Satisfactory 4-Very Good 5-Awesome! (Respondents can remain anonymous). Ironically, of the thousands of responses we’ve received over the years, I don’t recall getting a single “Awful!” I think there’s something about making yourself vulnerable and wide open to criticism that folks translate as a willingness to listen and improve—and they’ll usually react positively to that!

]]> http://www.thematrixfiles.net/blog/user-generated-content/comment-page-1/#comment-1762 Katie Wed, 26 Aug 2009 14:46:00 +0000 http://www.thematrixfiles.net/?p=1238#comment-1762 I agree that many organizations are afraid of user-generated content. I think they fear a lack of control over what is said about them, and they don't really understand the benefits of UGC. That's sad because it can be such a powerful tool. I've tweeted about customer service problems I have had with retail stores, utility companies and the like, and some of the companies have Twitter streams to contact unhappy customers like me. That's a powerful tool and makes a huge impact on me as a customer. I agree that many organizations are afraid of user-generated content. I think they fear a lack of control over what is said about them, and they don’t really understand the benefits of UGC. That’s sad because it can be such a powerful tool. I’ve tweeted about customer service problems I have had with retail stores, utility companies and the like, and some of the companies have Twitter streams to contact unhappy customers like me. That’s a powerful tool and makes a huge impact on me as a customer.

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