Comments on: The Art and Science of Business Cards http://www.thematrixfiles.net/blog/the-art-and-science-of-business-cards/ a blog by Joanna Pineda, CEO, Matrix Group Tue, 07 Sep 2010 15:42:19 +0000 http://wordpress.org/?v=abc hourly 1 By: Katie http://www.thematrixfiles.net/blog/the-art-and-science-of-business-cards/comment-page-1/#comment-2026 Katie Sun, 18 Oct 2009 13:26:32 +0000 http://www.thematrixfiles.net/?p=1440#comment-2026 Fun post with a good message. I was recently promoted along with some other staff members. I was surprised when our new business cards went through four drafts before everyone was satisfied with them. I never put much thought into business cards before, but now I understand what an impact they can make. I wish my organization could show more creativity, but that's not our purpose. I'm glad you were able to have fun with your cards; they look great! I love the purple. It's important to stand out--the same concept applies to the frequent-shopper cards I accrue. They all look the same, and I hold up the line everywhere I go looking for the right one. I doubt anyone has trouble finding one of your business cards. Fun post with a good message. I was recently promoted along with some other staff members. I was surprised when our new business cards went through four drafts before everyone was satisfied with them. I never put much thought into business cards before, but now I understand what an impact they can make.

I wish my organization could show more creativity, but that’s not our purpose. I’m glad you were able to have fun with your cards; they look great! I love the purple. It’s important to stand out—the same concept applies to the frequent-shopper cards I accrue. They all look the same, and I hold up the line everywhere I go looking for the right one. I doubt anyone has trouble finding one of your business cards.

]]> By: Chelsea http://www.thematrixfiles.net/blog/the-art-and-science-of-business-cards/comment-page-1/#comment-2014 Chelsea Wed, 14 Oct 2009 20:28:53 +0000 http://www.thematrixfiles.net/?p=1440#comment-2014 Despite the looong journey, it looks like it was worth the wait. The cards turned out great, (props to Alex). They really are like mini-brochures, which I think is a good point that people often don't consider. Wielding a brochure in hand at meetings, conferences, dinners, lunch etc. is too clunky and comes across as too pushy, so a business card really must include all of the information needed to contact you (including SN if it's relevant!), enhance the ease of communicating (ability to write on the back)...and most importantly, reflect the company culture. Cheers! They look great, but certainly glad that this particular journey is "fini" for now! Despite the looong journey, it looks like it was worth the wait. The cards turned out great, (props to Alex). They really are like mini-brochures, which I think is a good point that people often don’t consider. Wielding a brochure in hand at meetings, conferences, dinners, lunch etc. is too clunky and comes across as too pushy, so a business card really must include all of the information needed to contact you (including SN if it’s relevant!), enhance the ease of communicating (ability to write on the back)…and most importantly, reflect the company culture.

Cheers! They look great, but certainly glad that this particular journey is “fini” for now!

]]> By: Joe Grossberg http://www.thematrixfiles.net/blog/the-art-and-science-of-business-cards/comment-page-1/#comment-2013 Joe Grossberg Wed, 14 Oct 2009 15:38:45 +0000 http://www.thematrixfiles.net/?p=1440#comment-2013 "the back of the card is uncoated and white, so that it’s easy to write a message" Yes, yes, yes a million times! When my fiancee resigned from her previous job and created personalized cards on Zazzle.com, that was the one "must-have" tip I gave her. I must have learned it from you! Also, I love how Maki's card shows that he's (1) bi-lingual and (2) a real geek, not a faker. “the back of the card is uncoated and white, so that it’s easy to write a message”

Yes, yes, yes a million times! When my fiancee resigned from her previous job and created personalized cards on Zazzle.com, that was the one “must-have” tip I gave her. I must have learned it from you!

Also, I love how Maki’s card shows that he’s (1) bi-lingual and (2) a real geek, not a faker.

]]> By: alex http://www.thematrixfiles.net/blog/the-art-and-science-of-business-cards/comment-page-1/#comment-2012 alex Wed, 14 Oct 2009 15:34:50 +0000 http://www.thematrixfiles.net/?p=1440#comment-2012 Thanks Eileen! We're happy with how the cards turned out as well. Its always interesting designing internal materials, because you have to stop and think about your own branding message, instead trying to visualize someone else's. Given that a business card is often the first experience someone has of your brand, it's important that it represent all the elements of your brand. For Matrix, those elements include the curves, color, typeface, logo, etc., all which try to speak to someone about what Matrix is like as a company. We actually spent a great deal of time thinking about those brand elements, and how we wanted them to evolve, as part of an overall marketing message. We wanted to emphasize the playful nature of our company, give it a warm feel, and as JP points out, make it stand out from the stack of business cards anyone has on their desk. Also as JP mentioned, we wanted everyone to have the opportunity to customize their card, as it is in a sense an extension of themselves. Hence the the fun titles, variations in elements, and so on. Thanks Eileen! We’re happy with how the cards turned out as well. Its always interesting designing internal materials, because you have to stop and think about your own branding message, instead trying to visualize someone else’s. Given that a business card is often the first experience someone has of your brand, it’s important that it represent all the elements of your brand. For Matrix, those elements include the curves, color, typeface, logo, etc., all which try to speak to someone about what Matrix is like as a company.

We actually spent a great deal of time thinking about those brand elements, and how we wanted them to evolve, as part of an overall marketing message. We wanted to emphasize the playful nature of our company, give it a warm feel, and as JP points out, make it stand out from the stack of business cards anyone has on their desk.

Also as JP mentioned, we wanted everyone to have the opportunity to customize their card, as it is in a sense an extension of themselves. Hence the the fun titles, variations in elements, and so on.

]]> By: Eileen http://www.thematrixfiles.net/blog/the-art-and-science-of-business-cards/comment-page-1/#comment-2010 Eileen Wed, 14 Oct 2009 13:38:51 +0000 http://www.thematrixfiles.net/?p=1440#comment-2010 I LOVE the new cards and like the way you explained them. I'm also impressed by Maki's alternate title (I think it should be somewhere in English, too!). I also appreciate the concept for the back of the card because too many cards with glossy fronts also have glossy backs and I like making the notes as you do. Congratulations on a beautiful new design! I LOVE the new cards and like the way you explained them. I’m also impressed by Maki’s alternate title (I think it should be somewhere in English, too!). I also appreciate the concept for the back of the card because too many cards with glossy fronts also have glossy backs and I like making the notes as you do.

Congratulations on a beautiful new design!

]]>