Mar 1025

Saluting the Small Businesses That Support Local Charities

For the past few years, I’ve had the honor and pleasure of chairing a benefit auction for Doorways for Women and Families, a non-profit that helps women and children who are homeless and/or victims of domestic violence in the Northern VA area.  This year, despite the recession, the silent auction was the best ever, featuring more items, valued at higher levels, than ever before.

I want to offer a great, big, heartfelt THANK YOU to all the businesses that supported the auction. What strikes me about the list of donors is that the vast, vast majority are small businesses.  Once again, they answered the call when we asked them to support a worthy cause, despite the awful economy. And once again, they came through in a big way.

Abaca Imports, my favorite furniture store in the world, once again donated two Asian-inspired lamps.  Salon DeZen, where I get my hair cut every couple of months, donated a haircut and facial.  Signature Theater donated 2 subscriptions to their 2010-2011 season.  Marrakesh Restaurant donated dinner for 10.  Rosenthal Jaguar donated the rental of a 2010 Jaguar for the weekend.  Liberty Tavern donated a progressive dinner for 6.  Thrive Pilates and Yoga donated ten classes.  Amber Association Partners donated two front-row tickets to see the Wizards.  And on, and on.  (You can view the entire, amazing list on the Doorways Web site.)

Matrix Group works with several, prominent trade associations representing small businesses.  If there’s one message that resonates constantly, it’s this:  small businesses are a vital part of our communities because they are more likely to support local charities and groups. As one exec put it:  You never see a big box retailer’s name on the uniform of the local little league team; it’s always a small, local business that put up the money.

Don’t get me wrong.  The auction got great support from large corporations, particularly hotel chains.  Marriott, Sheraton and The Hotel Hershey were very generous.  (God bless these guys, they  must get thousands of solicitations each year.)  The vast majority of our donors, however, were small businesses.

So thank you to all the businesses that supported Doorways, a small, local charity doing great work.  And thanks to all the small businesses out there who support local charities and causes everywhere.

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4 Responses to “Saluting the Small Businesses That Support Local Charities”

  1. Chelsea Says:

    Joanna, great post! I completely agree with your point - small businesses and individuals are vital in supporting local charities and philanthropic causes. Although they may not have huge budgets for charitable giving, small businesses have a connection and a sense of responsibility to support their community and its local charities. A chartible gift is a gift and helps out a cause or organization regardless of the size of the organization who donates it, but there is something to be said for the volunteers, small business owners and individuals who see their favorite charity in need, and and run to the store and hand deliver papergoods, food, furniture or volunteer their time.

    Perhaps part of the allure for small businesses to support their local charities, not only lies in the hopes of making their community better, but seeing who they are giving to face-to-face, in person.

  2. Scott Perkins, Doorways Development Director Says:

    Joanna and committee she chaired did a fabulous job on this year’s benefit…and they did it with minimal staff support! In a revenue tight year, where staff are stretched, this committee made sure the Benefit Auction continued and did so successfully!

    Great Job!

  3. Charity Volunteer Help For Non Profits And Charities. | Debt and Debt Relief Says:

    […] Saluting the Small Businesses That Support Local Charities | The MatriX Files […]

  4. Mawadda International Says:

    Mawadda International Aid is undoubtedly an unbiased and independent charity whose solely humanitarian objective is to safeguard the lives and dignity of endurers of war and internal bloodshed and to provide all assistance for the long term future of such citizens with regard to schools and infrastructure required for a just and civil society.

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About the Author

Joanna Pineda

Founder, CEO Matrix Group International

CEO, Founder & Chief Troublemaker, Matrix Group

A Chief Troublemaker's insight on effective marketing strategies, customer service, leadership, Web 2.0, Web 3.0 and beyond.

Joanna is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, "be better." Joanna's mantra: "DO or DO NOT. There is NO TRY!"

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