Comments on: Retailers: When Soliciting Feedback from your Customers, Be Ready for It!

By: Ann Campbell

Ann Campbell — Mon, 21 Dec 2009 01:48:01 +0000

We bought 3 from
wal-Mart in
salem, Va., i dont know if they were old stock or just your product but none turned out. The icing was to runny no matter what we did. I will never buy your product again.

By: Connie Hayden

Connie Hayden — Thu, 17 Dec 2009 21:17:37 +0000

I have been doing gingerbread houses with my grandchildren for 22 years! I used to do them from scratch, but now I have five younger grandkids that love doing them … AND … this year was a disaster!! I bought FIVE gingerbread housed and NONE of them held together. I went “exactly” by the directions. The roofs started falling off and the walls caving in. I assembled them many hours before the kids started to decorate them AND … they started falling apart. BIG DISAPPOINTMENT!!! And all the $$$ tied up in five of them. You didn’t supply a tube in which to apply the decorations, although I do have them here at home. Wilton houses are by far more sturdy and ready to decorate … BUT … I can’t afford to spend any more money on them. My grandkids are very disappointed.

By: Sherry

Sherry — Mon, 30 Nov 2009 01:26:55 +0000

I was so disappointed in the gingerbread house kit. Half of it was broken and it was not an easy thing to put together and decorate as the box said.

By: Linda

Linda — Mon, 05 Jan 2009 14:24:08 +0000

I boutght a gingerbread house for Christmas. My grandaughter and I put it together and it was so much fun. I have a home for Senior adults and they want to put one together. The stores are now out of them. It would be great if you could sent me a couple. Thanks!

By: Jill Foster

Jill Foster — Tue, 16 Dec 2008 18:32:53 +0000

Hey Joanna - This is a great example of how some businesses overlook simplicity & some forethought when trying to engage customers. Off topic but related: do you and your son host a taste test?!

By: Maria Lima

Maria Lima — Tue, 16 Dec 2008 13:10:13 +0000

Oh. My. Yes.

Dear retailer, please make sure you let us speak to you because sometimes, we want to tell you how good you are.

kthxbye

Never ceases to amaze me when I take the time to fill out surveys, feedback, etc and then find that the form is broken, or the mailbox is full, etc. Lack of preparation? Lack of understanding the demand/traffic? In any case, it’s inexcusable.