Comments on: Does Your CEO Need a Blog?

By: Joanna Pineda

Joanna Pineda — Wed, 24 Sep 2008 02:30:25 +0000

I just saw this great article on MarketingSherpa.com on the top 10 blog mistakes - http://www.marketingsherpa.com/article.php?ident=30837

By: Joanna Pineda

Joanna Pineda — Sun, 31 Aug 2008 12:06:02 +0000

Hi Nate. Thanks for the note. I agree with you about getting a blog coach or a ghost writer; both can lighten the load and make blogging easier. And as long as the coach or ghost writer is speaking in the voice of the CEO and doesn’t just churn out another press release, the relationship is very beneficial. BTW, I always recommend having an editor for blog posts to edit, proof, and check for accuracy. After all, a CEO blog is often held to a higher standard.

And no, I don’t think your comment was too long. I’m of the opinion that posts and comments can be any length, as long as they are substantive and well written. :-)

By: Nate Schuett

Nate Schuett — Thu, 28 Aug 2008 21:21:23 +0000

If maintaining your own corporate blog is too much work — sometimes commenting on other people’s blogs can be just as effective (and can help with SEO if you include a link back to your website).

Plus, I hear there are now blog coaches for execs. Some PR firms are offering this as a service, and they basically:
* Monitor interesting industry blogs
* Compile a list each week for the CEO to comment on
* Review the CEO’s postings and say which comments they liked and didn’t like (for instance, the PR firm will point out when a particular comment is too much of a shameless product plug, or when a particular comment was really good, demonstrating thought leadership, moving the conversation forward, etc.)

{Heck, a blog coach practically wrote this comment for me… Too long you think??}